Better by design

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How to win and deliver better events

Audiences, stakeholders, and regulators increasingly expect events to deliver positive outcomes for both people and the planet. Meeting these expectations requires more than good intentions; it calls for collaboration, insight, and action. That’s where a strong partnership between event:decision and trusted suppliers makes all the difference.

Last week event:decision and PSP showed how this is done.

How did it go? We’ll let the stats speak for themselves:

  • 100% attendance rate
  • 95% retention rate for the whole event.

Appetite from event agencies is there. A good start all round.

What did they learn?

  1. The event sector is improving. Projects that event:decision report from May-24 to May-25 show an average of 3pts improvement across ESG over this period.
  2. That major regional differences still exist. No surprise really, given geographical, political and economic drivers behind event sustainability. More info here.
  3. Client sectors also vary. More info here. 

The Engines of Improvement

At the heart of this collaboration are Track and Impact, event:decision’s leading tools for responsible event management.

Track is the leading global carbon reporting and advisory service for events. It enables organisers and suppliers to measure the emissions of each event with precision, revealing where improvements can be made. From venue energy use to delegate travel, Track provides the data to identify hotspots and guide meaningful reductions.

Impact, meanwhile, takes a broader ESG approach. It evaluates the environmental, social, and governance aspects of an event, offering a comprehensive Responsible Event Review. Impact benchmarks performance across key areas—such as locality, accessibility, and community / social engagement—helping teams set goals and track progress over time.

Together, these tools turn every event into an opportunity for improvement. By measuring, benchmarking, and reporting on performance, Track and Impact transform responsibility from a one-off exercise into a cycle of continuous learning.

Why Partnership Matters

A joint event:decision and supplier partnership ensures that data and action go hand in hand. Suppliers receive clear, actionable insights, empowering them to adapt their services and reduce impact. Organisers gain confidence that every element of the supply chain is working toward the same goals. The result? Events that not only meet sustainability targets but also inspire audiences and stakeholders with tangible proof of positive change.

Every event—large or small, live or virtual—can be better than the last. By partnering with event:decision and leveraging Track and Impact, suppliers and organisers can demonstrate leadership, deliver responsible events, and build a legacy of continuous improvement.

Introducing ‘Factor-30’ Benchmarking

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Factor-30 Industry Benchmarking

At event:decision, we’re committed to giving you the tools you need to make your events not only successful, but also responsible and sustainable.

An Impact: Responsible Event Review already gives you a comprehensive view of how your events and your organisation performs across environmental, social, and governance (ESG) measures. Now, we’re taking that insight even deeper.

‘Factor-30’, granularity to drive change

Impact Review’s latest feature enables you to view your performance across 30 individual ESG factors. Rather than seeing sustainability and responsibility as a single overall event score, you can now see precisely where your event excels – and where there’s room to improve.

This means:

  • Clear visibility into performance across all three ESG pillars – from carbon and waste management to supply-locality, well-being and governance practices.
  • The ability to pinpoint priority areas, making your action planning more focused and effective.
  • A more balanced perspective, recognising successes in some areas even if others need further attention.

Industry Benchmarking – see where you stand

We’ve also introduced comparisons against industry performance for each factor. This means you don’t just see how you’re doing internally, you understand how your event measures up against the wider industry landscape.

Key benefits include:

  • Ability to fine-tune your event, your bid or RFP for success.
  • Benchmark confidence: Knowing where your event outperforms the industry builds confidence in your responsible event strategy.
  • Competitive insight: See how you stack up against your peers and where you can create differentiation.
  • Evidence for stakeholders: Concrete, comparative data makes it easier to communicate progress and justify investment in sustainability and responsibility initiatives.

From data to action

The real value of this update lies in the ability to translate insights into tangible improvements. With clarity across 30-factors and a clear view of industry benchmarks, you can:

  • Set targeted improvement goals.
  • Share clear, compelling reporting with sponsors, clients, and internal teams.
  • Demonstrate a genuine commitment to continuous improvement in responsible event delivery.

Why It Matters

Events have the power to connect, inspire, and create change – but they also carry responsibility. By shining a light on performance at the factor level and providing meaningful benchmarks, Impact Reviews now make it easier than ever to make better, more responsible choices.

As an event industry, you have already demonstrated improvement from 2024 through 2025.

Here’s your chance to accelerate this positive change.

(Oh, and it’s already included in your Impact Dashboard Reporting at event:decision, at no extra charge)

At event:decision, we believe that performance, authenticity and responsibility go hand in hand. With Impact Reviews, we’re helping our industry take another step forward, making your events just that little bit better, time after time.