At the Event Industry News Sustainability Breakfast, in April 2026, as expected, the panel ran short of time answering audience questions. As promised, we asked panel to come back with their thoughts to every question posed. Here are the panel’s responses. Matt Grey Founder & Director at of event:decision Chrissie Beck, Founder & Sustainability Director […]
The fundamental misunderstanding at the heart of event sustainability At an industry event in the US this week, the room was set with breakout session tables. Each had a small card on it naming the topic of conversation: AI, RFPs, talent, M&A, you know the drill. Every table had fifteen plus people crowded around it. […]
The badge trap: why “sustainable” badges can mislead event buyers – and what to look at instead A venue or agency with the best certifications isn’t automatically the best choice. For most corporate events, the biggest sustainability decision you’ll make has nothing to do with badges on the wall. Earlier today, we spoke with […]
Measuring outcomes provides a fundamentally different and arguably more valuable form of insight than measuring inputs such as accreditations, certifications, or policy documents. Here’s why. Inputs measure intent and infrastructure. An accreditation tells you that an organisation has met a defined standard at a point in time, has the right policies in writing, has trained […]
event:decision · Blog · April 2026 A burger company probably has everything. Supplier accreditation schemes, signed off by auditors. Staff training programmes. Management apprenticeships. Internal quality-assurance teams. A sustainability report with cover photography and a pull-quote from the CEO. Multi-million-pound sponsorship of youth sport, grassroots charities and environmental partnerships. A CSR page longer than most […]
Before becoming part of the event:decision team, I spent 20 years in event agency sales roles. Here are my thoughts on how to enhance your RFP submission. For event buyers issuing an RFP, ESG/sustainability typically accounts for about 10–20% of the total evaluation score. That’s a pretty reliable benchmark, although it varies by sector and […]
…but only if you can prove it. Watching VC activity in the event agency sector from the outside is exciting. What must is be like when in room? And what value can event:decision bring to you, as a humble supply-side partner? Brand value…risk…data… benchmark – specifically, whether you have structured, verifiable evidence of how your […]
Eventprofs Hackathon Results By event:decision | April 2026 View the white paper here What happens when you put experienced event professionals under pressure? Not a panel discussion, but a realistic challenge with consequential decisions and trade-offs? That was the question event:decision set out to answer at the EIN Sustainability Lounge 2026, held at BMA House, […]
Social value isn’t painting a school changing room. And the sooner we stop pretending it is, the better for everyone. There’s a particular kind of photograph that circulates after certain events. A group of delegates in branded lanyards, holding paintbrushes. A freshly decorated space. A smiling headteacher. The caption typically includes the words giving back, […]
Responsible events aren’t a trend. They’re a necessity. Wireless / Kanye. Recent, so very obvious & clear moral, commercial, trust and credibility issues. Mentioning ‘Fyre’ in the event world still raises eyebrows. DaBaby at Rolling Loud. European soccer ‘Super-League’. These are all Google-able but have one common trait. Known risk. Responsibility. Decision-making. The corporate world […]