Sustainability is business as usual? 14 Oct 2026 · Amex GBT’s 2027 Global Meetings and Events Forecast describes sustainability as “baked-in” and “business-as-usual” for a modern meetings programme. We think that raises a hard question: if everyone is doing it, can anyone prove it? Matt Grey, event:decision. The forecast surveyed 500 meeting professionals in eleven […]
A new report from The Meetings Show has landed, and if you work anywhere near sustainability or ESG in events, it’s worth your attention. Titled Human Led, Tech Enabled, it’s built on a futures workshop run in June 2026 by Graham Norris, an organisational psychologist and Conference Futurist. Norris put a room of […]
Events create value. Now make it visible. Every event creates more than an experience. Events move people. Events spend money. Events create work. Events use resources. Events support communities. Events consume energy. Events build relationships. Events change behaviour. Much of that value disappears when the event ends. The lights go down, the kit goes back […]
Why agencies that measure their events will win more work, whatever the political weather. The mood has changed. Two years ago, every agency credentials deck had a sustainability page. Now the word gets a tired look in the pitch room. In some markets it’s politically loaded. In others it has turned into a box to […]
Event. Sustainability. Performance. Measurement. Hotel. Venue. RFP. Every venue RFP response looks the same. Meeting space capacity. Room count. Awards won. A line about “committed to sustainability.” None of it is evidence – it’s marketing. A shift is happening on the buyer side. This week alone we’ve seen three global corprates as for sustainability data, […]
13 million delegates globally 10,000+ data points in responsible event delivery #Impact 27,000+ data points in event carbon footprints #Track Year 3 of the #Power30 Most Sustainable Agencies. Year 4 of continual partnership with our very #first agency. Venues and destinations coming on board to benchmark M&E product. BUT THE BEST IS YET TO […]
Event carbon, without the spreadsheet, for the professional event planner… Most conversations about a conference’s carbon footprint start with the water bottles. The water bottles are one-tenth of one per cent. Here is where the footprint actually sits – and the handful of decisions that genuinely move it. If you have ever sat in […]
event:decision | Matt Grey | How event agencies, suppliers, venues and hotels can deliver more sustainable events and be seen to be doing so. When we explain Impact to a new brand, agency or venue, there’s usually a moment about ten minutes in where someone says “so it’s like a rating.” And they’re closer […]
We spend a lot of our time telling event organisers that food is one of the biggest sustainability levers they have. In most of the footprints we measure, catering sits behind only travel and accommodation – and unlike a delegate’s flight, it’s a line item that the organiser controls almost completely. But it’s the surplus […]
Break an event into carbon and social value by lifecycle phase, you ask? Here you go. Plus advice that falls out, split cleanly into what to decide once – and what to fix every time. We recently re-cut three real events – a multi-day conference, a long-haul incentive trip, and a festival brand activation – […]