We help anyone, anywhere, to deliver events more responsibly.
What are we all about?
event:decision was founded in 2021 to support the events industry transition to demonstrably more responsible delivery.
We do so with our values of candour, meaning & insight held close.
Without candour, meaning and insight we become redundant. So we deliver value with these three beliefs at our core.
Our Vision
A world where every event is responsibly designed and delivered, with transparency, accountability and continuous improvement at its core.
Our Mission
To equip event organisers and their partners with an intelligence suite that makes responsible decision-making data-driven, simple and defensible – measuring and benchmarking event environmental effects with Track, whilst quantifying and elevating event social performance with Impact, so that you can plan, deliver, and improve your events or service with accountability and confidence.
We strive to continually learn and to give back. We are Partners and Ambassadors of the industry leading mentoring scheme Elevate, supporters of NewGen, a programme helping those from non-traditional backgrounds into the event industry; the Institute of Event Management (IEM), members of beam, the association for agencies and event venues in the UK and our team holds multiple Cambridge University Institute of Sustainability Leadership (CISL) and Business Sustainability Management qualifications.
Recipe for a ‘well-seasoned’ #eventprof, Matt Grey.
Serves: The entire events industry. Prep time: 25 years (no shortcuts, no microwave setting).
Ingredients
- 1 eventprof, well-seasoned, marinated for over two decades in the events industry
- 25 years of hands-on experience, aged slowly, not rushed
- 1 generous pinch of data-driven insight
- 2 signature tools, Track and Impact, folded in for structure and body
- 1 heaped tablespoon of the Most Sustainable Agencies campaign, for extra bite
- A dash of industry-standards work, to season the whole dish evenly
- 6 helpings of Elevate mentoring, stirred in one year at a time
- 1 ongoing sponsorship of Elevate New Gen, warming up for the next generation
- A generous garnish of thought leadership, served at media outlets and industry events globally
Let’s make your events even better.
The world has changed and so must the events industry.
EventProfs are no longer simply implementers of brands’ requirements, we now have to advise on strategy, sustainability, format and scope, whilst aligning events with broader marketing campaigns and still deliver effective and purposeful engagements.
That’s where event:decision comes in.
Sustainability is no longer a buzzword. It’s a must have for all brands, agencies and venues. Especially as events are so highly visible.
Even since our inception, ‘sustainability’ has become ‘responsibility’.
Responsible event delivery should be a given.
event:decision now supports more than 200 brands and agencies in delivering more responsible and sustainable events. Events that minimise environmental impact whilst maximising social benefit.
We’re the market leaders in event sustainability audit & advisory, measuring and reporting on more events than anyone else.
What are you waiting for?


