As sustainability becomes a growing priority for clients, agencies that leverage industry data are able to progress and position themselves as leaders in environmental and social responsibility. Recognition in the Power 30 enables these agencies to showcase their commitment to sustainable practices and attract clients who value stewardship and ethical delivery. More broadly, the campaign helps raise the standard across the industry. It encourage continuous improvement, collaboration, and knowledge-sharing, equipping agencies to navigate the complexities of sustainability while adapting to the evolving demands of the events sector.