The Event Decision Book Club (2)

The second in our series of recommended books for #Eventprofs

We’ve been delighted at how well our Book Club has gone down with event planners. We’ve had lots of feedback about the first instalment of our recommended books. So we’ve put together our next selection of books. All of them are chosen to help you think in more ‘big picture’ terms about your agency, business or event  – and to inspire you to think differently. And all the books have been read by our founder Matt, so we can personally vouch for them!

Here’s the June 2023 selection;

1. The Sustainable Business Book: Building a resilient modern business in six steps, Sarah Duncan. A comprehensive guide to integrating sustainability into business practices. It covers topics such as environmental impact, ethical sourcing, and social responsibility. An absolutely brilliant bite-sized way to guide you through how to consider and implement more sustainable practice, whatever your business. How is this relevant for event profs? It offers valuable insights on creating eco-friendly events, reducing waste, and implementing sustainable strategies that align with the growing demand for environmentally conscious events.
2. Priceless, William Poundstone. Explores the fascinating world of behavioural economics and the power of psychological pricing. Through captivating examples and case studies, Poundstone reveals how pricing strategies can influence consumer behaviour and drive sales. It’s a fun and insightful look at how brands price their products and services to make them look attractive to us. Lots of real world examples of how price in £ is linked to value…or is it? How is this relevant for event profs? Plenty of inspiration in this book to develop innovative pricing structures, optimise ticket sales, and leverage psychological techniques to enhance attendee experiences and increase event revenue.
3. How to make a decision, Tanya Barad.  Decision-making is a key skill for event planners, and Barad’s book offers guidance on making informed choices, delving into various decision-making models, techniques, and biases, empowering readers to navigate complex scenarios with confidence. It’s a nice little read on how decisions get made, what you need to make them and how/why you may not! How is this relevant for event profs? We all need to make decisions don’t we? This book can help when working out how to make effective decisions around choosing event venues, selecting suppliers, solving logistical challenges – and many other event-specific scenarios.
4. The Future We Choose, Christiana Figueres & Tom Rivett-Carnac. The key architects of the Paris Agreement, present a compelling call to action for combating climate change. They outline practical solutions and inspire readers to create a sustainable future. Quite practical, optimistic and empowering. It shows us steps we can all take to renew our planet and create a better world beyond the climate crisis: today, tomorrow, this year and in the coming decade. How is this relevant for event profs? By incorporating sustainable practices into events, raising awareness about climate change, and inspiring clients and event attendees to take action.