December 2022 - event:decision

2022 has been quite a year for event:decision. This is what our year looks like unwrapped.

We reported and advised on event sustainability for 63 new agencies and brand customers.

We measured the carbon footprint of heaps of events with our track tool, but some of our highlights included a luxury car launch in California, a jewellery show in Singapore and 90,000 people at London’s Battersea Park Fireworks Display!

The heaviest event we measured equates to the average European citizen’s annual footprint per delegate. The lightest event measured equates to the footprint of a pint of milk per delegate.

We supported brands, agencies, societies and associations. As well as exhibition owners and digital platforms.

We also supported all these events (plus a few more):

The Meetings Show, Conference News, Micebook, M&IT, London Summer Event Show,
Sustainable Events Show, International Confex, Digital Event News, Cvent Connect,
CN Sustainability Summit

We were also proud sponsors of the industry leading Elevate Mentoring.

2022 was a year of launches for us. We launched purpose from event:decision which reports on company values. It’s the only tool for agencies to discover if they are the company that they say they are. It joins our carbon footprint and event sustainability tool track and our risk measurement tool predict. And lastly, we launched our sparkling new website and client portal.

We did all this without stepping on a plane!

So if you’ve been a part of our journey in 2022, thank you. We look forward to continuing to help you make better decisions in 2023 with our full suite of data and insight tools. If you’d like to talk to us about how we can help, please get in touch.

Santa’s carbon footprint has been calculated by Track for the first time and is less than 10g of carbon per child.

Santa’s carbon footprint has been calculated for the first time by our TRACK carbon footprint calculator. Delivery by sleigh, recycling of toys to younger siblings, and clever carbon offsetting by elves means his footprint comes out at just over 10g of carbon per 2bn global child, equivalent to one scoop of ice cream – considerably less than a gift from Amazon.com.

Santa’s annual outing is no different to any other event, but with children and their parents everywhere thinking about sustainability and their carbon footprint, how does Santa’s delivery schedule measure up? We took a look;

Travel

Santa travels some 160m kilometres* to deliver joy to some 2bn children each year. event:decision assumed Santa’s travel can be equated with a seat on a 747 plane for a similar distance, but not using sustainable aviation fuel. So that’s 18,400 tCO2e**.

Heating

Santa’s cabin is reputed to be only 232sqm.***. Heating that in such a cold place isn’t cheap. We know Santa uses renewable sources for his energy, but we can still add in approximately 10 tCo2e.

Manufacturing

Toys that Santa delivers are made by the elves from recyclable materials wherever possible with no batteries included (we know parents really appreciate this). All toys he delivers are played with for some time and then passed on, we hope, to younger siblings or someone who might appreciate them. Recycling of toys is a very sustainable solution. How the elves make so many toys in such a small space is a mystery, but, we’ve learned that the elves plant one tree for every one that they use in manufacturing, so that’s neutral, in carbon terms.

We finally arrived at 20,000 tCO2e all in. (0.5% of the least-worst projected footprint of the 2022 FIFA World Cup). Put against 2bn children, that’s 10g of carbon per child. 2bn smiles and untold excitement and happiness for the equivalent of manufacturing 1.2m pairs of trainers, 23m washing machine cycles or….one scoop of ice-cream per child.

Matt Grey says; “We wanted to reassure children who are conscious of their impact on the environment, that the gifts they find under the tree this year have been delivered with Santa’s usual care – and that extends to minimising his carbon footprint. If they don’t get the latest toy from Amazon, but something small and thoughtful instead, they need to know they’re really helping the planet. We hope they all enjoy their presents this year!”

Footnotes

*Source Purdue University.

**CO2 emissions from aviation fuel are about 3.15 grams per gram of fuel, which gives CO2 emissions from a Boeing 737-400 of 115 g per passenger per km.

event:decision 2022 unwrapped