September 2024 - event:decision

Being innovative in sustainable event materials means looking far beyond recycled cardboard.

Dezeen (the world leading architecture and design website) have just published the long list for their sustainability awards and there’s some interesting products in the material innovation shortlist that caught our eye. Some of these new materials are very different to the usual recycled wood frames and cardboard based solutions the events industry have been adopting in some areas. For anyone wanting to show innovation and lead the sustainability field they’re definitely worth checking out.

Here’s our top pick of the most exciting new materials we think show the most potential for events:

Slag

One of the most innovative materials on the Dezeen list to consider is About Slag. Slag is a by-product of industrial processes that is now being transformed into high-performance building materials. Traditionally considered waste, slag has evolved into a sustainable, robust, and aesthetically pleasing option. In Dezeen’s shortlist they are highlighting an experimental project integrating the material into various artisanal and industrial contexts through the use of slag-based glass.

Slag’s ability to be repurposed into a high-strength, fire-resistant material makes it particularly suitable for events requiring strong infrastructure, such as outdoor festivals or trade shows. Its sustainability credentials are further boosted by the fact that using slag reduces the need for newly mined raw materials, significantly lowering the environmental footprint of construction.

For event professionals seeking sustainable event materials that align with eco-conscious values but still offer impressive structural capabilities, slag-based materials could provide an unexpected but highly functional option. Its modern industrial aesthetic is also a perfect fit for events aiming to evoke an urban, cutting-edge vibe.

Other Matter Decals

Sustainability is not only about large-scale materials; even the small details like signage and branding can make a big impact. Other Matter Decals offer an eco-friendly alternative to traditional event graphics and decals, which are often made from petrochemicals.

Made using a patent-pending method from a renewable, non-petrochemical polymer, they are fully recyclable and designed to minimise environmental impact. This means that once the event is over, you can dispose of them without guilt, knowing they won’t contribute to landfill waste. Operating within a closed-loop zero-waste system, Other Matter Decals supports low-energy, decentralised recycling, promoting widespread adoption.

For event professionals, this material could offer an excellent way to make a statement about sustainability while enhancing visual appeal. Whether it’s logos, directional signage, or decorative motifs, decals can be integrated into various event formats – and beyond signage, the manufacturer says they also have potential applications in protective packaging, representing a groundbreaking advancement in renewable plastics.

Acoustic Byssus Core Tile

Good acoustics can be a game-changer in event production, especially in large venues or spaces where sound management is crucial. Acoustic Byssus, a sustainable material derived from mussel beards, is making waves in the world of soundproofing. Traditionally, soundproofing solutions have relied heavily on synthetic foams or fabrics, but Acoustic Byssus offers an eco-friendly alternative without compromising on performance.

The mussel byssus, often referred to as the ‘beard,’ is the inedible part of the mussel that is trimmed off and discarded and has been used in this product, making it 100% renewable, recyclable and biodegradable. This natural material has sound absorption properties, making it perfect for use in conference rooms, exhibition spaces, or any environment where controlling noise levels is critical. In addition to its functional benefits, Acoustic Byssus is also lightweight and visually appealing, offering designers a versatile material that can be integrated into walls, ceilings, or even bespoke installations.

For event professionals aiming to create an immersive experience while minimising environmental impact, Acoustic Byssus could present the perfect combination of sustainability and innovation. Its ability to enhance acoustics in a sustainable way is a strong selling point for eco-conscious planners.

Bio-Block Spiral

Although not ideal for short-term events, Bio Block is an innovative material worth considering for semi-permanent event installations. This building block, made from algae, offers an alternative to blocks made of concrete, a product which accounts for 8% of the world’s annual CO2 emissions, and offers strength and versatility while being entirely biodegradable. It could be ideal for installations that require stability, such as large stages, festival grounds, or even interactive displays that are intended to last weeks or months.

Corn Wall

Corn Wall is an innovative, biodegradable material sourced primarily from the cores of regional (Western Europe) corn cobs, designed to be used as a finishing product for walls, partitions, and other surfaces. For event professionals, Corn Wall offers an eco-friendly alternative for interior wall cladding and covering that may contain harmful chemicals or synthetic components.

One of Corn Wall’s most appealing qualities is its natural aesthetic. The material’s textured finish provides a warm, organic look, perfect for creating inviting spaces. From corporate events to more casual outdoor festivals, Corn Wall can add a touch of nature-inspired design while reinforcing an event’s sustainability message.

TômTex Mushroom Leather

Incorporating sustainability into event furniture and décor is just as important as using eco-friendly construction materials. TômTex Series M, a mushroom-based leather alternative, is a vegan, biodegradable option in sustainable event materials that could be used to create seating or decorative elements at an event. TômTex works with mushroom farmers that use sustainable practices to grow their mushroom and it’s crafted from mushroom chitosan. It’s 100% plant-based, devoid of tanning or coating processes and mimics the look and feel of leather without the need for animal products or synthetic chemicals. At the end of its lifecycle the biomaterial can be recycled or biodegraded naturally.

This innovative material looks to be versatile and durable enough to be used for soft furnishings, upholstery, or even event merchandise like branded bags or giveaways. It could be an excellent choice for event professionals looking to replace traditional leather with an innovative sustainable, cruelty-free option.

LiquidPlant

The aesthetics of an event are largely defined by its colour schemes and finishes, which often rely on paint. Traditional paints, however, are notorious for their high levels of toxic chemicals and volatile organic compounds (VOCs), which can be harmful to both the environment and human health. LiquidPlant, the ‘world’s first 100% plant-based, high-performance topcoat’, offers an environmentally friendly alternative that allows event professionals to achieve vibrant finishes without environmental impact.

Made entirely from renewable plant-based ingredients, LiquidPlant paint is biodegradable and free from harmful chemicals. It’s perfect for use in a wide variety of settings, from exhibition stands to large-scale event decor. Its performance is on par with traditional paints, making it a viable choice for event professionals who want to ensure both sustainability and visual impact.

As the events industry continues to evolve its sustainability initiatives, so too must the drive towards more creativity and innovation in the use of sustainable event materials. The new materials highlighted here offer exciting opportunities for event professionals to embrace sustainability in all aspects of event production and go far beyond some of the existing options currently relied on.

For more inspiration on re-thinking sustainability in events, please get in touch.

The impact of collaboration in the events industry can be profound, shaping the way we approach sustainability.

As the Power 50 Most Sustainable Agencies 2024-5 launches, we’re unpacking the difference between mere sponsorships and genuine collaborations to uncover why the latter could be the answer for the future of event sustainability.

Collaboration vs. sponsorship: understanding the difference

Collaboration should not be confused with sponsorships, which are often commercially driven partnerships where the exchange of value is transparent and typically financial. Sponsorships, such as Shell’s involvement with British Cycling or Total Energy’s partnership with the Rugby World Cup, while beneficial for brand exposure, can sometimes lead to negative press, especially if there’s a perceived mismatch between the sponsor’s image and the values of the event. They can bring some benefits of course, but can also create risk.

In contrast, true collaborations are built on shared values and goals rather than just financial incentives. They involve a deeper level of commitment and engagement, where the parties involved – agencies, brand, client – work together to achieve a common purpose, often resulting in significant social and environmental benefits. On a macro-scale, a powerful example of this is Vodafone’s M-Pesa initiative, which, through collaboration with multiple partners, has transformed financial inclusion in developing regions.

Another great illustration of a non-financially driven collaboration was the Jubilee 2000 campaign, a global movement that successfully advocated for debt relief for developing countries. The campaign was not about financial gain but about achieving a significant social impact through a united effort of various stakeholders. It led ultimately, to the cancellation of more than $100 billion of debt owed by 35 of the poorest countries in the world.

Collaboration in the events industry

So, what does this mean for events and how can we harness some of the power of collaboration to work for us in our common sustainability goals? We passionately believe collaboration can be the key in driving sustainability forward for everyone.

Platforms and forums already exist that were established to support corporate and agency leaders in sharing best practices and encouraging more sustainable approaches to event management. Platforms like Event Leaders Exchange, Micebook Nineteen Group and ICE Hub for example, provide spaces for senior industry professionals to collaborate, exchange ideas, and develop strategies that promote sustainability within the sector. And Net Zero Carbon Events and the Power 50 Green Champions both exist to recognise and encourage individual and organisational contributions to further the environmental agenda.

Recognising collaborative efforts in sustainability: The Power 50 Most Sustainable Agencies

Agencies are in a unique position to influence event sustainability outcomes, working with a panel of clients across a range of events.

The Power 50 Most Sustainable Agencies UK 2024-5, launched by event:decision in collaboration with micebook and supported by Encore EMEA demonstrates power of collaboration in sustainability in events a step beyond current initiatives. The annual campaign was not only conceived in the first place as a result of collaboration between micebook and event:decision, but are also designed to celebrate not just the individual achievements of agencies but also the collaborative efforts within them which drive the industry toward a more sustainable future.

The marking criteria encourage and recognise agencies working together with their partners to achieve their sustainability goals. Whether it’s collaborating with suppliers to reduce carbon footprints, working with venues to implement sustainable practices, or engaging with clients to promote greener events, the Power 50 Most Sustainable Agencies is designed to shine a light on how agencies demonstrate sustainable behaviour internally but also achieve sustainable outcomes for their clients.

There is also a significant activation planned at the upcoming Sustainable Event Show, which is again, a further collaboration. The event will provide a unique opportunity for agencies to meet face-to-face, seek advice on optimising their submissions for the Power 50, and learn from experts in the field. Power 50 entrants will have the chance to engage with partners, explore new supply chain options, and gain valuable knowledge at the Show that can help them improve their sustainability efforts (and entries).

The future of collaboration in event sustainability

As the events industry continues to evolve, the importance and power of collaboration in driving sustainability will only grow. The challenges we face – whether it’s reducing carbon footprints, managing waste, or promoting social responsibility – are too complex to be tackled by individual agencies alone. It’s only through collaboration that we will be able to pool resources, share knowledge, and develop innovative solutions that make a real difference.

The Power 50 Most Sustainable Agencies represents a significant step forward in recognising and promoting how collaboration can work within the industry. They highlight the fact that sustainability is not just about what an individual agency can achieve, but about how we can work together to create a more sustainable future for the entire industry.

How to enter the Power 50 Most Sustainable Agencies 2024-5

The Power 50 Most Sustainable Agencies 2024-5 is a collaboration between event:decision and micebook, with support from Encore Global. Entries are now open, with applications accepted from all UK-based event agencies.

Agencies interested in taking part should prepare to submit detailed documentation of their sustainability practices, including evidence of accreditations and examples of how they are reducing their environmental impact via event:decision.

The deadline for submissions is 8th November 2024, with an opportunity to optimise submissions face to face within the Sustainable Event Show 2024.

Successful agencies will notified and announcements made at micebook Expo in January 2025. For those who may not make the final list, the process will offer valuable insights into where they stand in terms of sustainability and where they can improve.

For more information and to submit your application, access the official Power 50 Most Sustainable Agencies submission area.

Rethinking event materials for a more sustainable future