Why the Power 30 matters: creating a more sustainable event sector
Another industry list, another round of awards – so what makes this different? The Most Sustainable Agencies 2024-25 recognition programme goes beyond accolades and provides an insight into sustainability within event agencies and their impact on co-creating a more sustainable event sector.
Sustainability has become a core focus across industry trend reports, innovation reviews, and strategic analyses over the past three years. Event agencies hold a pivotal role in shaping the sector, acting as hubs of expertise, planning, operations, and innovation. Understanding their progress in delivering responsible and sustainable events is now more crucial than ever.
At event:decision, we occupy a unique position within the industry, partnering with over 120 agency brands to provide data-driven insights and advisory services. Our initiatives include Track, the leading global event carbon measurement service, and Impact: Responsible Event Reviews, which help planners and producers assess the ESG (Environmental, Social, and Governance) impact of their events. Additionally, Evolve provides a structured sustainability framework for exhibitions, congresses, and associations.
Our collaboration with micebook – widely recognised as the go-to platform for event professionals seeking content, suppliers, and inspiration – further amplifies our reach and impact.
We extend our gratitude to the partners and supporters who have contributed to making the Most Sustainable Agencies 2024 a reality. Encore EMEA, our headline partner, is setting the standard with its Responsible Business programme. Wyboston Lakes Resort continues to demonstrate the hospitality sector’s potential for driving both environmental and social sustainability. Meanwhile, the Sustainable Event Show remains a key forum for progress. Looking ahead, we anticipate further developments in 2025 through continued industry collaboration.
To determine the Most Sustainable Agencies, participants completed a comprehensive questionnaire covering strategy, tactics, and accreditation. This was followed by an analysis of real-world case studies, ensuring an evidence-based approach. Rather than being judged, submissions were scored and benchmarked, providing the clearest possible picture of sustainability performance across the sector.
The Power 30 list recognises 30 event agencies that are making significant strides in sustainability. While each organisation is at a different stage of its journey, all have demonstrated a commitment to embedding sustainable practices within their internal operations and event delivery. Rather than publishing rankings, the programme provides an A-Z list, offering an individual spotlights on each agency based on their submitted data.
The inaugural Power 30 Most Sustainable Agencies are:
2Heads, Amex GBT M&E, Aspect, BCD Meetings & Events, BeaconHouse Events, Bray Leino Events, Brighter, Broadsword, Cheerful Twentyfirst, Chorus, DRPG, emc3, Goose Live Events, Identity, Lemon Lane, The Marble Group, Nteractive, Powwow Events, Production Bureau, PSP, Pure Communication Group, Sledge, Sleek, Stitch, Top Banana, Touch Associates, TRO, TTA, Verve The Live Agency, Zentive Agency.
To further highlight their achievements, in-depth interviews were conducted with some of the highest-scoring agencies, providing more insights into their sustainability achievements. Additionally, several standout events were recognised for their exceptional sustainability efforts. Our collaborative and transparent approach ensures the focus remains on shared progress and industry-wide improvements, rather than competition.
With sustainability becoming a growing priority for event clients, agencies that embrace benchmarking data gain a competitive edge, positioning themselves as industry leaders. Demonstrating a strong commitment to sustainable practices not only enhances credibility but also attracts clients who prioritise environmental and social responsibility.
Ultimately, sustainability benchmarking goes beyond individual agency performance – it supports the broader mission of building a more sustainable event sector. By fostering collaboration and knowledge-sharing, our initiative equips agencies with the tools to navigate the complexities of sustainability while keeping pace with the industry’s evolving landscape.
To those recognised, congratulations. To those aspiring to be – keep striving!
A digital magazine accompanies the initiative with compelling stories, infographics and a summary of all winners is here.
We hope you find the insights valuable.
