Introducing ‘Factor-30’ Benchmarking

Factor-30 Industry Benchmarking

At event:decision, we’re committed to giving you the tools you need to make your events not only successful, but also responsible and sustainable.

An Impact: Responsible Event Review already gives you a comprehensive view of how your events and your organisation performs across environmental, social, and governance (ESG) measures. Now, we’re taking that insight even deeper.

‘Factor-30’, granularity to drive change

Impact Review’s latest feature enables you to view your performance across 30 individual ESG factors. Rather than seeing sustainability and responsibility as a single overall event score, you can now see precisely where your event excels – and where there’s room to improve.

This means:

• Clear visibility into performance across all three ESG pillars – from carbon and waste management to supply-locality, well-being and governance practices.
• The ability to pinpoint priority areas, making your action planning more focused and effective.
• A more balanced perspective, recognising successes in some areas even if others need further attention.

Industry Benchmarking – see where you stand

We’ve also introduced comparisons against industry performance for each factor. This means you don’t just see how you’re doing internally, you understand how your event measures up against the wider industry landscape.

Key benefits include:

• Ability to fine-tune your event, your bid or RFP for success.
• Benchmark confidence: Knowing where your event outperforms the industry builds confidence in your responsible event strategy.
• Competitive insight: See how you stack up against your peers and where you can create differentiation.
• Evidence for stakeholders: Concrete, comparative data makes it easier to communicate progress and justify investment in sustainability and responsibility initiatives.

From data to action

The real value of this update lies in the ability to translate insights into tangible improvements. With clarity across 30-factors and a clear view of industry benchmarks, you can:

• Set targeted improvement goals.
• Share clear, compelling reporting with sponsors, clients, and internal teams.
• Demonstrate a genuine commitment to continuous improvement in responsible event delivery.

Why It Matters

Events have the power to connect, inspire, and create change – but they also carry responsibility. By shining a light on performance at the factor level and providing meaningful benchmarks, Impact Reviews now make it easier than ever to make better, more responsible choices.

As an event industry, you have already demonstrated improvement from 2024 through 2025.

Here’s your chance to accelerate this positive change.

(Oh, and it’s already included in your Impact Dashboard Reporting at event:decision, at no extra charge)

At event:decision, we believe that performance, authenticity and responsibility go hand in hand. With Impact Reviews, we’re helping our industry take another step forward, making your events just that little bit better, time after time.