‘Regeneration’: the 2025 word of the year in event sustainability

The word of the year for the events sector in 2025 – moving from ‘doing less harm’ to ‘doing more good’.

As we approach 2025, the events sector is embracing a transformative shift in sustainability with 2025 the year we predict ‘regeneration’ will emerge as a defining concept. Unlike traditional sustainability, which focuses on maintaining the status quo, regeneration aims to restore and enhance ecosystems, communities, and economies we affect. This proactive approach is reshaping how events are conceived, planned, and executed, making it our Word of the Year for 2025.

Understanding regeneration in events

Regeneration in the context of events involves creating experiences that not only minimise environmental harm but actively contribute to the restoration and improvement of the local environment and society. This encompasses a range of practices, from ecological restoration projects associated with event venues to initiatives that support local communities and economies. The goal is to leave a positive legacy that extends beyond the event itself, ensuring that the areas touched by these gatherings are better off as a result.

Key principles of regenerative event planning

Ecological enhancement: Implementing measures that restore natural habitats, increase biodiversity, and improve ecosystem services in and around event locations. This could involve planting native species, creating green spaces, or supporting local conservation efforts.

Community engagement: Collaborating with local communities to ensure events meet their needs and contribute to their well-being. This includes sourcing materials and services locally, providing employment opportunities, and respecting cultural heritage.

Circular economy practices: Designing events that minimise waste and promote the reuse and recycling of materials. This involves thoughtful planning to reduce single-use items, implementing comprehensive recycling programmes, and encouraging attendees to participate in waste reduction efforts.

Carbon positivity: Going beyond mere carbon neutrality by implementing strategies that result in a net reduction of atmospheric carbon dioxide. This can be achieved through initiatives such as reforestation projects, investing in renewable energy, and supporting carbon capture technologies.

Education and advocacy: Using events as platforms to raise awareness about regenerative practices and inspire attendees to adopt similar approaches in their personal and professional lives. This can be facilitated through workshops, informative displays, and engaging speakers who are experts in sustainability.

Case studies of regenerative events

Example 1 – large scale: The Paris 2024 Olympics

The organisers of the Paris 2024 Olympics set a new benchmark for low-carbon sporting events by adopting a pre-event carbon budget and aiming to reduce emissions by at least 50% compared to previous Games. Key strategies included utilising 95% existing or temporary stadiums, constructing new builds with less carbon-intensive materials, and adopting renewable energy sources. Transportation efforts featured electric and hydrogen-powered fleets and accessible public transport. Additionally, athletes were encouraged to consume more plant-based, locally sourced food, while medals were made from recycled materials. These initiatives demonstrate a commitment to not only minimising environmental impact but also contributing positively to the host city’s ecological and social landscape.

Example 2 – smaller scale: micebook Ventures 2022, Liverpool UK

micebook is the leading digital hub for #eventprofs worldwide to source destination content, suppliers and inspiration. Running a series of impactful and educational events, including the Ventures series, 2022 saw Liverpool in the UK take centre stage.

A sustainable summit for purpose-driven event industry leaders, themed around the concept of Rebuilding Better. Ventures22 was a platform for event buyers and suppliers to share knowledge and collaborate to make better choices and create more sustainable experiences that have a positive rather than negative impact on our planet. The whole city of Liverpool collaborated to offer event professionals a one-off experience that was not only inspirational  but also included city authorities, local higher-education organisations and students and apprenticeships, cutting-edge building design for better meetings, global authority on events and the environment, corporate social responsibility, event travel and event supply innovation. An event that continues to be discussed amongst a very experienced audience.

Implementing regenerative practices in your events

To embrace our 2025 word of the year, consider the following steps:

Conduct a regenerative impact assessment: Evaluate the potential positive contributions your event can make to the local environment and community. This assessment should identify opportunities for ecological restoration, community engagement, and economic support. event:decision’s Impact: Responsible Event Review is a good starting point.

Collaborate with local stakeholders: Engage with local governments, businesses, and community groups to align your event’s goals with regional sustainability objectives. This collaboration can lead to mutually beneficial outcomes and ensure that your event supports local needs and aspirations. Convention & Visitor Bureaux (CVBs) & Destination Management Companies (DMCs) can support this.

Design for minimal resource consumption: Plan your event to use resources efficiently, prioritising renewable materials and energy sources. This includes selecting venues with sustainable practices, choosing suppliers who share your commitment to regeneration, and implementing energy-saving measures throughout the event.

Promote sustainable transportation: Encourage attendees to use low-impact transportation options, such as public transit, cycling, or carpooling. Providing incentives for sustainable travel can significantly reduce the carbon footprint of your event.

Educate and inspire attendees: Incorporate educational elements that inform participants about regenerative practices and motivate them to adopt similar approaches. This can be achieved through informative sessions, interactive exhibits, and providing resources for further learning.

Measure and report outcomes: Track the regenerative impacts of your event and share the results with stakeholders to demonstrate your commitment and inspire others. Transparent reporting can also help identify areas for improvement in future events.

The future of regeneration in event sustainability

As the concept of regeneration gains traction, it is poised to become a cornerstone of event sustainability strategies worldwide. We see this already for larger global events such as Olympic and Commonwealth games. The jury’s out on some other sporting projects at present.

By adopting regenerative practices, event planners can create experiences that not only entertain and educate but also leave a lasting positive impact on the planet and its inhabitants. This shift represents a profound change in the industry’s approach to sustainability, moving from a mindset of ‘doing less harm’ to one of ‘doing more good’.  ‘Regeneration’ encapsulates the evolving aspirations of our industry as we enter 2025