Under the Impact: Event – event:decision’s proprietary RFP, benchmarking and gap-analysis framework designed specifically for the live events supply chain – Bishop-McCann will assess each event project against 30 defined criteria spanning environmental impact, social responsibility, and governance standards. The results will be used to benchmark performance against industry peers, identify the highest-priority areas for improvement, and build a credible, data-led narrative that Bishop-McCann can share with its clients, prospective partners and stakeholders.

“The events industry is at an inflection point. Clients are asking harder questions about the responsibility of the programmes they commission, and the agencies who can answer those questions with evidence – not just intent – will define the next decade of our industry. This partnership gives Bishop-McCann exactly that capability,” said event:decision CEO Matt Grey,

For Bishop-McCann, the partnership reflects recognition that the demand for verified performance is accelerating among its Fortune 500 and blue-chip client base.

The agency manages corporate meetings, incentive programmes, conferences, roadshows and experiential events across North America and globally, and Rob Adams, CEO, Bishop-McCann said the new partnership “gives us the tools, the rigour and the independent voice to demonstrate that commitment in a way our clients can trust and act on”.

The Impact programme will generate project-level scores for each Bishop-McCann event, benchmarked against the wider Impact partner network. Quarterly reporting will provide Bishop-McCann with a clear view of its performance trajectory and priority improvement actions.