Power 50 Most Sustainable Agencies UK Launches
event:decision and micebook bring you the Power 50 Most Sustainable Agencies UK, the top 50 most sustainable event agencies in the UK market.
A new partnership between event:decision and micebook to create the Power 50 Most Sustainable Agencies, UK recognises the increasing importance of sustainability in the events industry. By highlighting agencies that excel, the Power 50 Most Sustainable Agencies, UK will not only reward those who are leading the way, but also set the benchmark for others to aspire to.
Clients are more than ever before seeking to collaborate with agencies and third-party suppliers that demonstrate strong sustainability credentials, given the intense pressure they are under to meet ambitious published carbon reduction targets. The events industry is a significant contributor to carbon emissions, given the travel, logistics, accommodation and waste often involved. So, ESG (Environmental, Social Governance) credentials and capabilities have become essential parts of the event buying decision-making process. As a result, our sector has seen a growing push towards more sustainable practices, including the use of renewable energy, waste reduction strategies, and sustainable travel initiatives.
Agencies that succeed in these areas not only help mitigate their own environmental impact but also meet the increasing demand from their clients for more responsible event solutions. But, sustainability in events goes beyond environmental considerations. It also encompasses social and economic dimensions, such as ensuring fair working practices, supporting local communities, and promoting inclusivity and diversity. Agencies that adopt a holistic approach to sustainability are likely to be more successful in the long term, as they address the full spectrum of ESG criteria.
The Power 50 Most Sustainable Agencies, UK will identify and celebrate UK event agencies that exemplify sustainability in their internal business practices as well as demonstrating an ability to deliver sustainable outcomes for events. Unlike subjective assessments, the ranking will be based on pre-published credentials, ensuring a qualified, scored, and benchmarked list of top performers in sustainability. It will highlight real capabilities and tangible proof points for responsible events.
“We anticipate great engagement from the agency community, many of whom are already working very hard to understand and deliver more sustainably across a wide range of events. Whether full-service agencies, event management, build & production, logistics, experiential, destination management companies, incentive houses, sporting agencies, venue-sourcing, exhibition design & build, or creative production, those who can provide proof points of sustainable event-business practice will now have the chance to demonstrate this publicly.”
Matt Grey, event:decision
The Power 50 Most Sustainable Agencies is open to all UK-based event agencies, with a small entry fee. As the formal launch approaches in mid-Jul, agencies across the UK are encouraged to prepare applications and showcase their sustainability credentials. It’s an ideal opportunity for event agencies to gain recognition for their efforts and to inspire others within the industry to adopt more sustainable practices.
“Building on the already successful series of events with a sustainable focus, including micebook Ventures and Power 50 Green Champions in 2024, we are delighted to partner with event:decision for the Power 50 Most Sustainable Agencies UK. This list will feature the most sustainable event agencies in the UK, with plans to expand to a wider geography in 2025-6.”
Chetan Shah, CEO & Founder of micebook
Looking ahead, the expansion of the Power 50 Most Sustainable Agencies to a wider geography in 2026 reflects the global nature of the sustainability challenge. As the world continues to grapple with the impacts of climate change, initiatives such as the Power 50 Most Sustainable Agencies play a crucial role in driving change and encouraging the adoption of more sustainable practices.
As Matt Grey neatly put it, this is a chance for agencies to publicly demonstrate their commitment to sustainability and to contribute to a more sustainable future for the events industry.
Applications are set to open next month, so register your interest now.
And for more details on how event:decision can help meet your sustainability goals, get in touch.
