Groundbreaking partnership in event sustainability announced

Groundbreaking partnership between event:decision and the travel demand management platform You.Smart.Thing.

The collaboration will provide event organisers with the tools to facilitate personalised low-carbon journeys for event delegates, nudging them towards net-zero travel, and integrating comprehensive planning, delivery, and tracking of event environmental impacts.

Addressing the sustainability challenge of event travel

One of the most challenging aspects of event sustainability has traditionally been the accurate reporting and mitigation of travel impacts associated with delegate and visitor journeys. The sustainable event travel partnership between event:decision and You.Smart.Thing specifically addresses this issue within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Our new solution allows both B2B and B2C event planners to seamlessly include their audience’s travel patterns and the corresponding environmental impact in their sustainability reports, achieving an unprecedented level of accuracy through event:decisions’s Track reporting tool.

Innovative integration for sustainable travel

The integration of You.Smart.Thing’s platform into Track represents a significant advancement in the measurement and management of event travel impacts. Every Track report can now incorporate sustainable door-to-door travel planning powered by You.Smart.Thing. This global system recommends personalised low-carbon journey options, records mode choices, accounts for multimodal routes, and curates a visitor experience that encourages sustainable travel behaviours. With over 200 event brands already utilising event:decision’s  Track reporting service, this enhancement will enable event organisers to better understand and mitigate their events’ travel impacts.

Our commitment to sustainable event planning

Both partners are dedicated to providing formalised processes for planning, delivering, and tracking the environmental impacts of events. Matt Grey, Director at event:decision said:

“Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You.Smart.Thing.’ into Track reporting takes our service to a completely new level. Now organisers of events, conferences, congresses, and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.”

Chris Thompson, CEO at You.Smart.Thing, added

“Partnering with event:decision is an important way for us to extend our commitment and reach into the corporate and agency-led market. We know that our large event and public sector clients already benefit hugely from our sustainable travel planning platform. We’re delighted to be able to bring this unique new product to the MICE market alongside event:decision.”

Case Study: The Commonwealth Games in Birmingham

An excellent example of the effectiveness of You.Smart.Thing’s platform was seen in the Commonwealth Games held in Birmingham. The platform played a crucial role in managing the travel demand and ensuring that the event’s transportation logistics were as sustainable as possible.

During the Games, You.Smart.Thing provided tailored travel advice to attendees, offering multimodal journey options that prioritised low-carbon transport methods. This included public transport, walking, cycling, and shared mobility services. The platform’s ability to provide real-time updates and personalised recommendations helped reduce the overall carbon footprint of the event.

Moreover, the data collected during the event enabled organisers to gain deep insights into travel behaviours and the effectiveness of various interventions. This data was invaluable in planning for future events, ensuring that sustainable travel options could be optimised and more widely adopted.

Enhancing the MICE sector

We expect the integration of You.Smart.Thing’s platform into our services to have a substantial impact on the MICE sector. By automating the measurement of audience travel patterns and their environmental impacts, event organisers can make more informed decisions that align with sustainability goals. This integration not only simplifies the process of collecting and analysing travel data but also provides actionable insights that can lead to tangible reductions in carbon emissions.

This sustainable event travel partnership sets a new standard for sustainability in events. As more event organisers adopt these advanced tools, the collective impact on reducing carbon emissions could be significant. The collaboration highlights the importance of innovation and cooperation in addressing global sustainability challenges.

For more details on how event:decision can help meet your sustainability goals, get in touch.