What value a subscription in effective event ESG?

For many organisations, efficiently managing and reporting on environmental, social, and governance (ESG) factors within their events portfolio can be a bit of a headache.

Track (carbon) and Impact (ESG), offer effective solutions to help businesses meet these responsibilities. With the introduction of subscriptions for both, these market-leading event ESG tools are more accessible and cost-effective than ever.

Whether you’re looking to streamline event ESG reporting, drive cost savings, or benefit from exclusive value-add services, subscribing to Track and Impact offers multiple advantages that exceed the traditional event-by-event model.

With more venues, agencies and corporates moving towards subscriptions to demonstrate sustainable event outcomes, how could this new approach offer long-term benefits for your event strategy?

Membership recognition and exclusive benefits

With event:decision’s new subscription model comes the opportunity to gain official membership recognition. Subscribers to Track and Impact receive badged memberships, a unique mark that distinguishes leaders in ESG event management.

Membership provides not only recognition however, but also credibility, giving a competitive edge in RFPs by demonstrating a commitment to sustainability.

Higher membership levels also grants exclusive access to the Accelerator Group, a strategic forum where senior event sustainability leaders share insights, strategies, and trend with event:decision’s guidance. This membership, available to top-tier subscribers, grants collaboration with experts and key decision-makers across the entire event sector.

Through quarterly calls and an annual in-person summit, members have the opportunity to discuss everything from global trends in event sustainability to strategic challenges and opportunities. It’s not just a tool — it’s a community.

Significant cost savings

One of the primary motivations behind subscriptions is the opportunity for cost savings, especially for businesses with frequent event ESG needs. By opting for a subscription to either Track, Impact, or both, organisations can save significantly over time compared to purchasing services on a one-off basis.

For Track, the subscription model works via a credit system (in a very similar way to platforms like iStock or Adobe), where a bundle of credits can be redeemed against Track reports or the time needed to create these reports. The more credits purchased, the greater value received. A tiered approach allows businesses to efficiently manage their ESG reporting needs over multiple events, with the flexibility to scale as their event portfolio grows.

For Impact, the subscription model is even more straightforward: the more Reviews purchased, the lower the cost-per-Review. This scaling benefit means that, as you assess the sustainability impact of more events, overall spend per event decreases, making it a more efficient and cost-effective solution in the long term.

Subscribers to Impact also receive a valuable bonus: a free re-review for each event. This ensures that, if an event’s sustainability factors change — for example, due to new data or last-minute changes in execution — the initial review can be updated at no additional cost, keeping your reporting accurate and current and demonstrating how events can become more sustainable through the planning process.

Value-add services: more than just a product

Subscribers to Track and Impact also gain access to a suite of additional services and features not available to one-off purchasers. These value-add services provide extra layers of functionality and support, making the subscription model a smart investment for organisations seeking more robust and comprehensive event ESG solutions.

The Accelerator Group (above) is a standout feature for top-tier subscribers. As a member of this group, your organisation’s senior team will have direct access to quarterly calls and an annual in-person summit, alongside other top-tier clients. These sessions focus on strategic insights across the global sustainability landscape, breaking down region-specific adoption of ESG tools and processes, as well as the wider political and macro-economic influences affecting event sustainability. From the latest ESG data trends to macro-level challenges and opportunities, these sessions provide a platform to inform your strategy and keep your organisation at the forefront of the industry.

By participating in this exclusive community, your team will gain first-hand insights from leading experts and peers, helping you navigate the ever-changing landscape of event sustainability. It’s an opportunity not only to learn but to contribute to the future of ESG in events at a strategic level.

Flexibility to continue with event-by-event purchases

While the subscription model offers numerous benefits, we know that flexibility is key. That’s why both Track and Impact are still available for purchase on an event-by-event basis.

This means that organisations with less frequent event needs can still access these valuable tools without committing to a subscription. However, for organisations that host regular events or require continuous event ESG reporting, the subscription model is without doubt a more cost-effective and value-driven approach.

Demand from global organisations has driven the development of subscription options, recognising as they do that that ongoing access to event ESG tools provides better long-term value. Subscriptions now allow these businesses to plan more effectively, control costs, and have the flexibility to adjust as their event portfolios evolve.

Aligning with industry trends and corporate responsibility

The introduction of subscriptions for Track and Impact is also aligned with broader industry trends. In recent years, the appetite for sustainability tools and processes has grown exponentially, particularly within the event management, brand experience, audio-visual, and expo sectors. Organisations are under increasing pressure to not only implement sustainability practices but also to demonstrate measurable event ESG performance.

With growing regulatory demands and a heightened focus on environmental and social responsibility, having the tools to measure and report on your event’s sustainability has never been more crucial. event:decision’s tools, delivered via the subscription model, offer an efficient way for organisations to stay ahead of these trends and ensure compliance with ESG expectations.

Subscribing is the smart choice

The introduction of subscriptions for Track and Impact is a direct response to the growing demand from clients, particularly large global organisations, seeking more efficient, cost-effective, and value-driven solutions for their event sustainability needs.

Whether your focus is on environmental data, social impact, or governance, event:decision’s subscription model ensures you have the tools and support to drive positive change in the events industry. The case for subscribing is clear: better value, better insights, and a better future for event sustainability.

For more information about how event:decision can support all your sustainability and ESG goals, please get in touch.