The badge trap: why “sustainable” badges can mislead event buyers – and what to look at instead A venue or agency with the best certifications isn’t automatically the best choice. For most corporate events, the biggest sustainability decision you’ll make has nothing to do with badges on the wall. Earlier today, we spoke with […]
Measuring outcomes provides a fundamentally different and arguably more valuable form of insight than measuring inputs such as accreditations, certifications, or policy documents. Here’s why. Inputs measure intent and infrastructure. An accreditation tells you that an organisation has met a defined standard at a point in time, has the right policies in writing, has trained […]
event:decision · Blog · April 2026 A burger company probably has everything. Supplier accreditation schemes, signed off by auditors. Staff training programmes. Management apprenticeships. Internal quality-assurance teams. A sustainability report with cover photography and a pull-quote from the CEO. Multi-million-pound sponsorship of youth sport, grassroots charities and environmental partnerships. A CSR page longer than most […]
Before becoming part of the event:decision team, I spent 20 years in event agency sales roles. Here are my thoughts on how to enhance your RFP submission. For event buyers issuing an RFP, ESG/sustainability typically accounts for about 10–20% of the total evaluation score. That’s a pretty reliable benchmark, although it varies by sector and […]
…but only if you can prove it. Watching VC activity in the event agency sector from the outside is exciting. What must it be like when in the room? And what value can event:decision bring to you, as a humble supply-side partner? Brand value…risk…data… benchmark – specifically, whether you have structured, verifiable evidence of how […]
Eventprofs Hackathon Results By event:decision | April 2026 View the white paper here What happens when you put experienced event professionals under pressure? Not a panel discussion, but a realistic challenge with consequential decisions and trade-offs? That was the question event:decision set out to answer at the EIN Sustainability Lounge 2026, held at BMA House, […]
Social value isn’t painting a school changing room. And the sooner we stop pretending it is, the better for everyone. There’s a particular kind of photograph that circulates after certain events. A group of delegates in branded lanyards, holding paintbrushes. A freshly decorated space. A smiling headteacher. The caption typically includes the words giving back, […]
Responsible events aren’t a trend. They’re a necessity. Wireless / Kanye. Recent, so very obvious & clear moral, commercial, trust and credibility issues. Mentioning ‘Fyre’ in the event world still raises eyebrows. DaBaby at Rolling Loud. European soccer ‘Super-League’. These are all Google-able but have one common trait. Known risk. Responsibility. Decision-making. The corporate world […]
Why Measurement Beats Certification in Event Sustainability Sustainability expectations in the events industry are rising fast. Clients, agencies and brands are no longer satisfied with policies, pledges or logos on a website. Increasingly, they want to know what actually happened at their event — and what difference their suppliers made. That shift is why independent, […]
CSRD isn’t just a carbon thing. It’s a people thing, too. There’s a widespread assumption in the events industry that CSRD compliance means measuring carbon. Get a carbon calculator. Track attendee travel. Offset the rest. Job done. It isn’t. The Corporate Sustainability Reporting Directive is built on the European Sustainability Reporting Standards. Twelve topical […]