Venue sustainability credentials describe how the building & ops teams operate. An event:decision Impact Review describes how events perform. These are two completely different things. Close the gap You can be Green Tourism Gold accredited, carbon-neutral on Scope 1 and 2, and sourcing 80% of your food locally – yet and still have no way […]
Why a Sustainability-focused RFP response generator gives agencies an edge. Sustainability is no longer a side question in event RFPs. It is often scored, sometimes scrutinised and occasionally decisive. Yet many agencies still respond with generic sustainability language – well-meaning but vague and hard to differentiate. A sustainability-focused Pitch Narrative Generator changes that. Select your […]
How Events with High-Performing ESG Enhance Brand Value and Mitigate Risk Read this if you’re a brand marketer, in-house planner, or agency strategic positioning and account-level pitching.) In today’s market, brand value is increasingly shaped by more than creative campaigns or media spend. It is shaped by trust, credibility and demonstrable responsibility. As ESG expectations […]
Event-sector leader offers enterprise-level pricing to event teams of all sizes event:decision has launched a new pricing model for its event Impact: Event Review and Impact: AdVantage platforms that allows small to mid-sized event teams access to pricing previously achievable only by higher-volume global networks. The new “portfolio-coverage” based prices Impact Reviews according to the […]
It’s more acceptable to fart in a lift (Yes, yes for our US-cousins “lift” = “elevator”…) Let’s start with an uncomfortable truth. Many event professionals feel anxious about sustainability. So much so that silence is often preferred to asking questions, in case you deliver a professional faux pas. “Being seen as ignorant of sustainability in […]
Putting ‘sustainability’ in a silo is costing you money (and clients) For too long, sustainability has been treated like a side project. A report. A checklist. A post-event appendix that no one in sales ever reads. And that’s exactly why it’s failing to deliver real value. If sustainability lives in a silo, it doesn’t […]
How to win the event gold rush. While thousands rushed to California during the Gold Rush, savvy entrepreneurs made their fortunes supplying the miners instead. They understood a fundamental truth: in every gold rush, the prospectors don’t just need ambition — they need infrastructure. Today, the events industry is in the middle of its […]
All event agencies & suppliers say sustainability and responsibility matter. Of course they do. Far fewer use these very channels to win more work, protect margin and increase client lifetime value. That’s because in many agencies & supply-side, sustainability & responsibility sit where growth goes to die: compliance, reporting, H&S or risk management. When responsibility […]
Prove your event’s impact in numbers: Introducing event:decision’s Social Value Yield (SaVY) You already know your event does more than hit attendance targets. Events support local jobs. Events put money into a responsible supply chain. Events can improve well-being, spark community partnerships, and leave something behind long after the last lanyard is packed away. The […]
Eleven predictions for event sustainability in 2025. (Yes, 2025). In Dec-24, event:decision made the following 11 predictions. Let’s see how we (or more realistically, you) got on. Responsible event delivery will match sustainability in importance to clients While carbon emissions remain a dominant theme, responsible event delivery – a wider focus on ethical practices […]