Trends Today, Table Stakes Tomorrow: Where to Begin There’s a pattern that runs through every significant shift in how enterprise business gets done. What the early movers do voluntarily, everyone else eventually does contractually. What earns a premium today becomes a minimum requirement tomorrow. And the organisations caught in the middle, aware the shift is […]
What’s up in other sectors, outside ‘events’, in terms of ESG reporting? The pattern is consistent across sectors In every major industry, the same journey is playing out: voluntary ESG reporting → procurement pressure → regulatory mandate → structured data infrastructure, becoming commercially essential. Yes, there’s a mixture of performance management and accreditations in […]
event:decision’s Power 30 Most Sustainable Agencies has announced its results. But how effective is the Power 30 for those taking part? Here are the results of our feedback exercise… The Power 30 Most Sustainable Agencies programme celebrates the agencies leading the events industry’s transition toward more responsible and sustainable practices. The Power 30 continues to […]
The tension between these two approaches is one of the most substantive debates in event sustainability right now. Here are the arguments on both sides, stated as fairly as possible. Arguments in favour of accreditations They provide a recognised external signal. Those B Corp certificates, ISO 20121 accreditations, or Green Tourism Gold awards are legible […]
Venue sustainability credentials describe how the building & ops teams operate. An event:decision Impact Review describes how events perform. These are two completely different things. Close the gap You can be Green Tourism Gold accredited, carbon-neutral on Scope 1 and 2, and sourcing 80% of your food locally – yet and still have no way […]
Why a Sustainability-focused RFP response generator gives agencies an edge. Sustainability is no longer a side question in event RFPs. It is often scored, sometimes scrutinised and occasionally decisive. Yet many agencies still respond with generic sustainability language – well-meaning but vague and hard to differentiate. A sustainability-focused Pitch Narrative Generator changes that. Select your […]
How Events with High-Performing ESG Enhance Brand Value and Mitigate Risk Read this if you’re a brand marketer, in-house planner, or agency strategic positioning and account-level pitching.) In today’s market, brand value is increasingly shaped by more than creative campaigns or media spend. It is shaped by trust, credibility and demonstrable responsibility. As ESG expectations […]
Event-sector leader offers enterprise-level pricing to event teams of all sizes event:decision has launched a new pricing model for its event Impact: Event Review and Impact: AdVantage platforms that allows small to mid-sized event teams access to pricing previously achievable only by higher-volume global networks. The new “portfolio-coverage” based prices Impact Reviews according to the […]
It’s more acceptable to fart in a lift (Yes, yes for our US-cousins “lift” = “elevator”…) Let’s start with an uncomfortable truth. Many event professionals feel anxious about sustainability. So much so that silence is often preferred to asking questions, in case you deliver a professional faux pas. “Being seen as ignorant of sustainability in […]
Putting ‘sustainability’ in a silo is costing you money (and clients) For too long, sustainability has been treated like a side project. A report. A checklist. A post-event appendix that no one in sales ever reads. And that’s exactly why it’s failing to deliver real value. If sustainability lives in a silo, it doesn’t […]