Eleven predictions for event sustainability in 2025

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We look forward. Here are our CEO Matt Grey’s predictions for event sustainability in 2025

As the global focus on responsible and sustainable business continues to evolve, the event industry is adapting to new challenges, opportunities, and expectations. In 2025, sustainability will no longer only be something to shout about but a standard expectation in event planning and delivery. Below are my key predictions for event sustainability in the coming year ahead.

1. Responsible event delivery will match sustainability in importance to clients

While sustainability has been a dominant theme, responsible event delivery – a wider focus on ethical practices and social responsibility – will match it in significance from 2025. Clients are increasingly aware of the broader impacts of events, from social equity to community engagement. As a result, the definition of a successful event will shift to balance environmental sustainability with social responsibility. Expect clients to demand comprehensive approaches that measure not just carbon footprints but also the event’s contributions to the local community, jobs, and supply chain integrity.

2. New metrics will emerge to measure impacts

Traditional metrics like carbon footprints will be complemented by tools that measure social impacts. For instance, how does an event contribute to local economies, improve community wellbeing, or foster diversity and inclusion? As organisations seek to better understand the broader implications of their events, we’ll see new benchmarks and methodologies designed to track both quantitative and qualitative impacts. This evolution will be particularly valuable for companies looking to align with corporate social responsibility (CSR) goals and environmental, social, and governance (ESG) strategies.

3. Carbon tools and reporting will become more sophisticated

By 2025, carbon tracking and reporting technologies will offer a more integrated and accurate picture of event-related emissions. Tools, like our own Track –  which aggregate data from multiple sources, such as travel providers, venues, and F&B, will make it easier to generate comprehensive sustainability reports. Advancements in measuring travel emissions will provide detailed breakdowns of attendee travel footprints, while venue-based metrics will calculate emissions linked to energy use and waste disposal. Improved transparency will enable event planners to set realistic reduction goals and demonstrate progress to stakeholders.

4. Event sustainability will slip down the agenda

Sustainability will no longer dominate headlines in the industry – not because it’s less important, but because it is more mainstream. The hype about “being amazing at sustainability” will give way to a more grounded, practical approach. Sustainability will become a baseline expectation for clients, making it less of a unique selling point and more of a fundamental requirement. Less shouty headlines is a sign of maturity, reflecting our industry’s ability to integrate sustainable practices into everyday operations.

5. Collaboration across client teams will increase efficiency

The alignment of client event teams, procurement departments, and corporate ESG initiatives will lead to greater efficiency and fewer silos. In 2025 and onwards, we’ll see a more joined-up approach to planning, budgeting, and implementing sustainable practices. Cross-functional collaboration will ensure that everyone involved in the event lifecycle – from sourcing suppliers to designing experiences – works toward shared sustainability goals. This alignment will not only streamline operations but also reduce costs and improve outcomes for all stakeholders. But…

6. Greenwashing will persist

Despite progress, greenwashing will remain an issue. The gap between talking about sustainability and actually implementing effective practices will grow as more organisations feel under pressure to appear environmentally and socially aware. Everyone in the industry will need to be vigilant in distinguishing between genuine sustainability efforts and marketing ploys. Transparency, backed by measurable data, will become the gold standard for credibility in the industry.

7. A deeper understanding of the relative impacts of activities will emerge

As some companies complete five or more years of reporting on the environmental effects of their events, a clearer picture of what really drives impact will emerge. This deeper understanding will enable event planners to focus on the most significant areas of impact, such as attendee travel, community engagement, and local supply. By identifying and addressing the key drivers, the industry can implement targeted solutions that deliver meaningful reductions in carbon emissions, resource consumption and the social benefits of their events.

8. Venues will lead in innovation

Venues will continue to push the boundaries of sustainable practices, offering creative solutions to reduce their environmental impact – such as Iconic Luxury Hotels incentivising rail travel for group booking. Further initiatives like these will not only reduce travel emissions but also set a precedent for other venues to follow. Expect to see more innovations as venues strive to differentiate themselves in a competitive market.

9. Political and economic factors will challenge sustainability efforts

Despite fears, the 2024 US election result will have limited direct impact on event sustainability. While new political leadership may influence ESG policies, brands are increasingly aware that their audiences still expect responsible event practices, regardless of a change of government.

However, in the UK, ongoing challenges like the raise in employer National Insurance contributions, budget pressures, and staffing challenges will hit the industry hard, venues and hospitality providers especially. However, just as we have shown resilience through all recent crises, we will adapt once again – albeit with some bruises.

10. New materials and designs will shape expo sustainability

The demand for sustainable exhibition materials will drive innovation in the sector and modular expo frame manufacturers will develop more sophisticated and reusable designs. Materials innovation will not only reduce waste but also provide flexible, cost-effective solutions for exhibitors.

11. Consolidation and consultancy growth will reshape the sector

By 2025, the event sustainability sector will see increased consolidation, with agencies merging or forming strategic partnerships. Recent acquisitions, such as Trivandi’s purchase of The Bulb, signal a trend toward larger entities capable of driving innovation and offering comprehensive services. Simultaneously, smaller consultancies focused on sustainability will continue to emerge and grow, providing specialised expertise to meet the rising demand for guidance on sustainable practices.

As we approach 2025, it’s clear that sustainability in the event industry is evolving and while challenges remain – in greenwashing and external economic pressures – there is a sense of optimism for next year driven by innovation, collaboration, and a deeper understanding of impacts.

For eventprofs, the key to success in 2025 will be learning how to balance ambition with practicality. As I hope my predictions for event sustainability show, by embracing new tools and staying informed about emerging trends, event planners can deliver experiences that are not only memorable but also responsible and sustainable. Progress made so far by our industry offers a solid foundation for continued growth and improvement. By 2025, sustainability will be an integral part of the event industry’s DNA – an expectation, not an exception.

responsible events

Creating responsible events: insights from the Sustainable Event Show panel

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At last week’s Sustainable Events Show,  the UK event industry gathered to discuss the future of responsible events. A panel, moderated by Channel 4’s Maeve Campbell, included Matt Grey CEO event:decision and Emma Chapman, conference director at the British Insurance Brokers Association (BIBA). With sustainability at the forefront, the conversation explored the evolving role of responsibility in event planning and the ways organisers can minimise environmental impact while enhancing social benefits.

The event brought together a diverse audience of industry professionals to explore sustainability practices. Here’s a closer look at the insights shared by Matt and Emma on what it means to create a truly responsible event, including practical guidance on influencing attendee behaviours, aligning events with organisational values, and making a positive impact on local communities.

Defining a ‘responsible event’

The question “What is a responsible event?” sparked a nuanced discussion. Responsibility in event planning, they agreed, is complex and multi-faceted, touching on environmental, social, and governance (ESG) elements.

Responsibility starts with accountability, which means being answerable for the actions and decisions made during the planning and execution of an event. For events, this includes an array of ESG considerations:

• Environmental (E): Minimising unnecessary environmental impacts, such as choosing eco-friendly venues, reducing waste, and supporting sustainable travel options.

• Social (S): Considering the positive benefits an event can bring to the people involved—attendees, organisers, and the local community. This includes engagement with local communities, partnerships with social enterprises and charities, and supporting educational and apprenticeship programmes.

• Governance (G): Ensuring robust processes are in place to maintain health and safety for staff and attendees, adhering to legislation, and treating suppliers fairly.

Rather than setting a strict threshold for a ‘responsible’ event, the panel noted that the onus is on each event owner and planner to decide to what extent we all commit to these principles. Ultimately, responsibility in event planning is not about a one-size-fits-all approach but about making mindful, intentional choices aligned with broader ESG values.

Encouraging responsible behaviour

One question the panel tackled was how far event organisers can go in influencing attendees’ behaviours to make the event more sustainable. The consensus was that organisers can play a significant role, but not an all-encompassing one.

“You can put all the tools and guidance in place, but you can’t control every choice delegates make”

said Matt Grey.

However, organisers can still encourage responsible behaviour in several ways:

Sustainable travel

From the outset, planners can choose destinations and venues that are accessible by public transport, and they can provide delegates with clear guidance on environmentally friendly travel options. Encouraging carpooling, offering information on carbon offsets, and prioritising venues with good public transport links are practical ways to support this. Using a sustainable travel solution such as planning tools from You.Smart.Thing are also to be considered.

Inclusive menus

Catering options are another area where planners can influence attendees. Offering a variety of menu choices that cater to different dietary needs and preferences -whether for health, religious or sustainability preferences – allows delegates to make choices that align with their own values.

Carpet considerations

A less obvious, but impactful, choice for event planners in larger expo venues is deciding whether to use carpet. Carpet can enhance the visual appeal and absorb sound, which benefits delegates with hearing impairments, but it also has a high environmental footprint. As part of responsible planning, organisers might consider using rented, reusable carpet options or reducing carpeted areas wherever possible.

These choices may seem small in isolation, but collectively, they help steer delegates toward more sustainable behaviours without limiting their freedom or comfort.

Aligning event delivery with organisational values

The panel also highlighted the importance of aligning events with the core values of the organisation hosting them. As Matt Grey pointed out

..”many organisations have made public commitments to sustainability and social responsibility, yet not all ensure that these values are reflected in their events”.

Events are often the most visible representation of a company’s brand. They provide a unique opportunity for organisations to demonstrate their values in action, showing both attendees and the wider public that they are serious about their commitments. For instance, a company with a strong stance on environmental stewardship can opt for eco-friendly venues, reduce single-use plastics, and partner with local suppliers to minimise the carbon footprint of their event.

For planners who are switched on to these possibilities, there’s an opportunity to work right from the pitch and RFP stage to design values-aligned events. This involves taking practical steps to ensure the event minimises environmental harm and maximises social benefits.

From a brand’s perspective, aligning event practices with organisational values not only reinforces the brand message but can also enhance a reputation in the industry as a leader in sustainable practices.

Final thoughts: the tools are available

As the panel concluded, one clear message emerged: the tools to create responsible, values-aligned events are already available. From choosing sustainable suppliers to engaging local communities, planners have more resources than ever to create events that align with ESG principles, not least from event:decision ourselves with track, impact and evolve.

Matt Grey’s insights on the panel highlighted the evolving role of responsibility in events and underscored the potential for the industry to lead by example. As more organisations prioritise sustainability, it’s likely we’ll see a shift towards events that not only minimise environmental impact but also bring lasting social benefits. In an industry as visible and impactful as events, responsible planning is a necessary step toward a more sustainable future.

For more information about how event:decision can support your strategy to develop more responsible events, please get in touch.

event ESG

Introducing subscriptions for efficient event ESG

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What value a subscription in effective event ESG?

For many organisations, efficiently managing and reporting on environmental, social, and governance (ESG) factors within their events portfolio can be a bit of a headache.

Track (carbon) and Impact (ESG), offer effective solutions to help businesses meet these responsibilities. With the introduction of subscriptions for both, these market-leading event ESG tools are more accessible and cost-effective than ever.

Whether you’re looking to streamline event ESG reporting, drive cost savings, or benefit from exclusive value-add services, subscribing to Track and Impact offers multiple advantages that exceed the traditional event-by-event model.

With more venues, agencies and corporates moving towards subscriptions to demonstrate sustainable event outcomes, how could this new approach offer long-term benefits for your event strategy?

Membership recognition and exclusive benefits

With event:decision’s new subscription model comes the opportunity to gain official membership recognition. Subscribers to Track and Impact receive badged memberships, a unique mark that distinguishes leaders in ESG event management.

Membership provides not only recognition however, but also credibility, giving a competitive edge in RFPs by demonstrating a commitment to sustainability.

Higher membership levels also grants exclusive access to the Accelerator Group, a strategic forum where senior event sustainability leaders share insights, strategies, and trend with event:decision’s guidance. This membership, available to top-tier subscribers, grants collaboration with experts and key decision-makers across the entire event sector.

Through quarterly calls and an annual in-person summit, members have the opportunity to discuss everything from global trends in event sustainability to strategic challenges and opportunities. It’s not just a tool — it’s a community.

Significant cost savings

One of the primary motivations behind subscriptions is the opportunity for cost savings, especially for businesses with frequent event ESG needs. By opting for a subscription to either Track, Impact, or both, organisations can save significantly over time compared to purchasing services on a one-off basis.

For Track, the subscription model works via a credit system (in a very similar way to platforms like iStock or Adobe), where a bundle of credits can be redeemed against Track reports or the time needed to create these reports. The more credits purchased, the greater value received. A tiered approach allows businesses to efficiently manage their ESG reporting needs over multiple events, with the flexibility to scale as their event portfolio grows.

For Impact, the subscription model is even more straightforward: the more Reviews purchased, the lower the cost-per-Review. This scaling benefit means that, as you assess the sustainability impact of more events, overall spend per event decreases, making it a more efficient and cost-effective solution in the long term.

Subscribers to Impact also receive a valuable bonus: a free re-review for each event. This ensures that, if an event’s sustainability factors change — for example, due to new data or last-minute changes in execution — the initial review can be updated at no additional cost, keeping your reporting accurate and current and demonstrating how events can become more sustainable through the planning process.

Value-add services: more than just a product

Subscribers to Track and Impact also gain access to a suite of additional services and features not available to one-off purchasers. These value-add services provide extra layers of functionality and support, making the subscription model a smart investment for organisations seeking more robust and comprehensive event ESG solutions.

The Accelerator Group (above) is a standout feature for top-tier subscribers. As a member of this group, your organisation’s senior team will have direct access to quarterly calls and an annual in-person summit, alongside other top-tier clients. These sessions focus on strategic insights across the global sustainability landscape, breaking down region-specific adoption of ESG tools and processes, as well as the wider political and macro-economic influences affecting event sustainability. From the latest ESG data trends to macro-level challenges and opportunities, these sessions provide a platform to inform your strategy and keep your organisation at the forefront of the industry.

By participating in this exclusive community, your team will gain first-hand insights from leading experts and peers, helping you navigate the ever-changing landscape of event sustainability. It’s an opportunity not only to learn but to contribute to the future of ESG in events at a strategic level.

Flexibility to continue with event-by-event purchases

While the subscription model offers numerous benefits, we know that flexibility is key. That’s why both Track and Impact are still available for purchase on an event-by-event basis.

This means that organisations with less frequent event needs can still access these valuable tools without committing to a subscription. However, for organisations that host regular events or require continuous event ESG reporting, the subscription model is without doubt a more cost-effective and value-driven approach.

Demand from global organisations has driven the development of subscription options, recognising as they do that that ongoing access to event ESG tools provides better long-term value. Subscriptions now allow these businesses to plan more effectively, control costs, and have the flexibility to adjust as their event portfolios evolve.

Aligning with industry trends and corporate responsibility

The introduction of subscriptions for Track and Impact is also aligned with broader industry trends. In recent years, the appetite for sustainability tools and processes has grown exponentially, particularly within the event management, brand experience, audio-visual, and expo sectors. Organisations are under increasing pressure to not only implement sustainability practices but also to demonstrate measurable event ESG performance.

With growing regulatory demands and a heightened focus on environmental and social responsibility, having the tools to measure and report on your event’s sustainability has never been more crucial. event:decision’s tools, delivered via the subscription model, offer an efficient way for organisations to stay ahead of these trends and ensure compliance with ESG expectations.

Subscribing is the smart choice

The introduction of subscriptions for Track and Impact is a direct response to the growing demand from clients, particularly large global organisations, seeking more efficient, cost-effective, and value-driven solutions for their event sustainability needs.

Whether your focus is on environmental data, social impact, or governance, event:decision’s subscription model ensures you have the tools and support to drive positive change in the events industry. The case for subscribing is clear: better value, better insights, and a better future for event sustainability.

For more information about how event:decision can support all your sustainability and ESG goals, please get in touch.

Showtime! It’s sustainability show season…

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It’s that time of year, autumn leaves bring sustainability show season to London

As the event industry leans further into a more sustainable future, the final quarter of the year brings with it a series of unmissable exhibitions and conferences focused on event sustainability. This time of year, which we’re dubbing ‘sustainability show season’, is the time for everyone across the industry to come together and exchange ideas and innovations that will lead to more responsible events.

Two upcoming events stand out for us, and we’re pleased to be playing a significant role at both. Here’s our look at what’s coming up.

The Sustainable Events Show

The Sustainable Events Show, on 31st October 2024 at Chicago Booth Conference Centre London, is a must-attend for anyone working in the events industry. With a focus on reducing the environmental impact of events and enhancing social responsibility, the show provides a space for industry leaders to connect, collaborate, and explore new strategies for making events more sustainable.

event:decision will not only be exhibiting at the show but also showcasing our work as part of The Power 50 UK’s Most Sustainable Agencies, the definitive campaign recognising UK agencies at the forefront of sustainability.

Supported primarily by Encore EMEA and also by Wyboston Lakes Resort, The Power 50 highlights those agencies setting benchmarks in sustainability within the events sector. The Sustainable Events Show will offer a unique face-to-face optimisation clinic for all Power50 MSA entrants. Don’t miss the chance to meet with the P50 MSA team at the show to go over your proposals. Please register for the show independently.

As curators of all content sessions, we are also proud to support the Sustainable Events Show by helping to shape the agenda with a wide range of seminars and workshops all focused event sustainability. CEO Matt Grey will be speaking on “How to deliver a responsible event – Carbon is just the start…”, alongside industry experts in a wide variety of fields.

For anyone looking to improve the sustainability credentials of their agency or event, this show will offer an excellent opportunity to meet with sustainability experts, see cutting-edge solutions, and learn how to incorporate more eco-friendly practices into your operations.

More information on how to enter The Power 50 UK’s Most Sustainable Agencies: Power50

Event Sustainability Live

Event Sustainability Live (ESL), taking place 20th & 21st November at ExCeL, London, another key date in the event sustainability calendar. This event focuses on driving real change within the events industry by showcasing sustainable products, services, and innovations, while offering a full programme of educational sessions and networking opportunities for industry professionals.

event:decision is thrilled to be both exhibiting and speaking at ESL. At 12:40 on Wednesday 20th Matt Grey will be speaking on his “Top ten learnings from three years in event sustainability”. After event:decision’s first three years working for 200+ event brands, Matt will be sharing what the team has learned about event sustainability that everyone can benefit from. From the sudden surge of ‘we’re sustainable’ through to ‘how do we really do this?’ ‘what should we be doing?’ and ‘how can we prove it?’. The event industry has been through a lot in the last few years – this talk from Matt is the perfect chance to learn from it all.

Join us at the shows

London’s event sustainability show season offers a fantastic opportunity for professionals across the events industry to deepen their understanding of sustainability, discover new products and services, and network with event profs on the same journey. At both the Sustainable Events Show and Event Sustainability Live, we’ll be showcasing our products and services and are excited, as always, to be contributing to shaping the conversation around sustainability in the events industry. Our involvement at both shows underscores our commitment to helping event professionals move beyond just talking about sustainability and start taking measurable, impactful action.

Take some time out of your busy work schedule and come and see us at The Sustainable Events Show or Event Sustainability Live – or even both. We look forward to seeing you during sustainability show season!

For more information about how event:decision can support all your sustainability goals, please get in touch.

sustainable event materials

Rethinking event materials for a more sustainable future

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Being innovative in sustainable event materials means looking far beyond recycled cardboard.

Dezeen (the world leading architecture and design website) have just published the long list for their sustainability awards and there’s some interesting products in the material innovation shortlist that caught our eye. Some of these new materials are very different to the usual recycled wood frames and cardboard based solutions the events industry have been adopting in some areas. For anyone wanting to show innovation and lead the sustainability field they’re definitely worth checking out.

Here’s our top pick of the most exciting new materials we think show the most potential for events:

Slag

One of the most innovative materials on the Dezeen list to consider is About Slag. Slag is a by-product of industrial processes that is now being transformed into high-performance building materials. Traditionally considered waste, slag has evolved into a sustainable, robust, and aesthetically pleasing option. In Dezeen’s shortlist they are highlighting an experimental project integrating the material into various artisanal and industrial contexts through the use of slag-based glass.

Slag’s ability to be repurposed into a high-strength, fire-resistant material makes it particularly suitable for events requiring strong infrastructure, such as outdoor festivals or trade shows. Its sustainability credentials are further boosted by the fact that using slag reduces the need for newly mined raw materials, significantly lowering the environmental footprint of construction.

For event professionals seeking sustainable event materials that align with eco-conscious values but still offer impressive structural capabilities, slag-based materials could provide an unexpected but highly functional option. Its modern industrial aesthetic is also a perfect fit for events aiming to evoke an urban, cutting-edge vibe.

Other Matter Decals

Sustainability is not only about large-scale materials; even the small details like signage and branding can make a big impact. Other Matter Decals offer an eco-friendly alternative to traditional event graphics and decals, which are often made from petrochemicals.

Made using a patent-pending method from a renewable, non-petrochemical polymer, they are fully recyclable and designed to minimise environmental impact. This means that once the event is over, you can dispose of them without guilt, knowing they won’t contribute to landfill waste. Operating within a closed-loop zero-waste system, Other Matter Decals supports low-energy, decentralised recycling, promoting widespread adoption.

For event professionals, this material could offer an excellent way to make a statement about sustainability while enhancing visual appeal. Whether it’s logos, directional signage, or decorative motifs, decals can be integrated into various event formats – and beyond signage, the manufacturer says they also have potential applications in protective packaging, representing a groundbreaking advancement in renewable plastics.

Acoustic Byssus Core Tile

Good acoustics can be a game-changer in event production, especially in large venues or spaces where sound management is crucial. Acoustic Byssus, a sustainable material derived from mussel beards, is making waves in the world of soundproofing. Traditionally, soundproofing solutions have relied heavily on synthetic foams or fabrics, but Acoustic Byssus offers an eco-friendly alternative without compromising on performance.

The mussel byssus, often referred to as the ‘beard,’ is the inedible part of the mussel that is trimmed off and discarded and has been used in this product, making it 100% renewable, recyclable and biodegradable. This natural material has sound absorption properties, making it perfect for use in conference rooms, exhibition spaces, or any environment where controlling noise levels is critical. In addition to its functional benefits, Acoustic Byssus is also lightweight and visually appealing, offering designers a versatile material that can be integrated into walls, ceilings, or even bespoke installations.

For event professionals aiming to create an immersive experience while minimising environmental impact, Acoustic Byssus could present the perfect combination of sustainability and innovation. Its ability to enhance acoustics in a sustainable way is a strong selling point for eco-conscious planners.

Bio-Block Spiral

Although not ideal for short-term events, Bio Block is an innovative material worth considering for semi-permanent event installations. This building block, made from algae, offers an alternative to blocks made of concrete, a product which accounts for 8% of the world’s annual CO2 emissions, and offers strength and versatility while being entirely biodegradable. It could be ideal for installations that require stability, such as large stages, festival grounds, or even interactive displays that are intended to last weeks or months.

Corn Wall

Corn Wall is an innovative, biodegradable material sourced primarily from the cores of regional (Western Europe) corn cobs, designed to be used as a finishing product for walls, partitions, and other surfaces. For event professionals, Corn Wall offers an eco-friendly alternative for interior wall cladding and covering that may contain harmful chemicals or synthetic components.

One of Corn Wall’s most appealing qualities is its natural aesthetic. The material’s textured finish provides a warm, organic look, perfect for creating inviting spaces. From corporate events to more casual outdoor festivals, Corn Wall can add a touch of nature-inspired design while reinforcing an event’s sustainability message.

TômTex Mushroom Leather

Incorporating sustainability into event furniture and décor is just as important as using eco-friendly construction materials. TômTex Series M, a mushroom-based leather alternative, is a vegan, biodegradable option in sustainable event materials that could be used to create seating or decorative elements at an event. TômTex works with mushroom farmers that use sustainable practices to grow their mushroom and it’s crafted from mushroom chitosan. It’s 100% plant-based, devoid of tanning or coating processes and mimics the look and feel of leather without the need for animal products or synthetic chemicals. At the end of its lifecycle the biomaterial can be recycled or biodegraded naturally.

This innovative material looks to be versatile and durable enough to be used for soft furnishings, upholstery, or even event merchandise like branded bags or giveaways. It could be an excellent choice for event professionals looking to replace traditional leather with an innovative sustainable, cruelty-free option.

LiquidPlant

The aesthetics of an event are largely defined by its colour schemes and finishes, which often rely on paint. Traditional paints, however, are notorious for their high levels of toxic chemicals and volatile organic compounds (VOCs), which can be harmful to both the environment and human health. LiquidPlant, the ‘world’s first 100% plant-based, high-performance topcoat’, offers an environmentally friendly alternative that allows event professionals to achieve vibrant finishes without environmental impact.

Made entirely from renewable plant-based ingredients, LiquidPlant paint is biodegradable and free from harmful chemicals. It’s perfect for use in a wide variety of settings, from exhibition stands to large-scale event decor. Its performance is on par with traditional paints, making it a viable choice for event professionals who want to ensure both sustainability and visual impact.

As the events industry continues to evolve its sustainability initiatives, so too must the drive towards more creativity and innovation in the use of sustainable event materials. The new materials highlighted here offer exciting opportunities for event professionals to embrace sustainability in all aspects of event production and go far beyond some of the existing options currently relied on.

For more inspiration on re-thinking sustainability in events, please get in touch.

sustainability in events event decision

Is collaboration the key to unlocking sustainability in events?

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The impact of collaboration in the events industry can be profound, shaping the way we approach sustainability.

As the Power 50 Most Sustainable Agencies 2024-5 launches, we’re unpacking the difference between mere sponsorships and genuine collaborations to uncover why the latter could be the answer for the future of event sustainability.

Collaboration vs. sponsorship: understanding the difference

Collaboration should not be confused with sponsorships, which are often commercially driven partnerships where the exchange of value is transparent and typically financial. Sponsorships, such as Shell’s involvement with British Cycling or Total Energy’s partnership with the Rugby World Cup, while beneficial for brand exposure, can sometimes lead to negative press, especially if there’s a perceived mismatch between the sponsor’s image and the values of the event. They can bring some benefits of course, but can also create risk.

In contrast, true collaborations are built on shared values and goals rather than just financial incentives. They involve a deeper level of commitment and engagement, where the parties involved – agencies, brand, client – work together to achieve a common purpose, often resulting in significant social and environmental benefits. On a macro-scale, a powerful example of this is Vodafone’s M-Pesa initiative, which, through collaboration with multiple partners, has transformed financial inclusion in developing regions.

Another great illustration of a non-financially driven collaboration was the Jubilee 2000 campaign, a global movement that successfully advocated for debt relief for developing countries. The campaign was not about financial gain but about achieving a significant social impact through a united effort of various stakeholders. It led ultimately, to the cancellation of more than $100 billion of debt owed by 35 of the poorest countries in the world.

Collaboration in the events industry

So, what does this mean for events and how can we harness some of the power of collaboration to work for us in our common sustainability goals? We passionately believe collaboration can be the key in driving sustainability forward for everyone.

Platforms and forums already exist that were established to support corporate and agency leaders in sharing best practices and encouraging more sustainable approaches to event management. Platforms like Event Leaders Exchange, Micebook Nineteen Group and ICE Hub for example, provide spaces for senior industry professionals to collaborate, exchange ideas, and develop strategies that promote sustainability within the sector. And Net Zero Carbon Events and the Power 50 Green Champions both exist to recognise and encourage individual and organisational contributions to further the environmental agenda.

Recognising collaborative efforts in sustainability: The Power 50 Most Sustainable Agencies

Agencies are in a unique position to influence event sustainability outcomes, working with a panel of clients across a range of events.

The Power 50 Most Sustainable Agencies UK 2024-5, launched by event:decision in collaboration with micebook and supported by Encore EMEA demonstrates power of collaboration in sustainability in events a step beyond current initiatives. The annual  campaign was not only conceived in the first place as a result of collaboration between micebook and event:decision, but are also designed to celebrate not just the individual achievements of agencies but also the collaborative efforts within them which drive the industry toward a more sustainable future.

The marking criteria encourage and recognise agencies working together with their partners to achieve their sustainability goals. Whether it’s collaborating with suppliers to reduce carbon footprints, working with venues to implement sustainable practices, or engaging with clients to promote greener events, the Power 50 Most Sustainable Agencies is designed to shine a light on how agencies demonstrate sustainable behaviour internally but also achieve sustainable outcomes for their clients.

There is also a significant activation planned at the upcoming Sustainable Event Show, which is again, a further collaboration. The event will provide a unique opportunity for agencies to meet face-to-face, seek advice on optimising their submissions for the Power 50, and learn from experts in the field. Power 50 entrants will have the chance to engage with partners, explore new supply chain options, and gain valuable knowledge at the Show that can help them improve their sustainability efforts (and entries).

The future of collaboration in event sustainability

As the events industry continues to evolve, the importance and power of collaboration in driving sustainability will only grow. The challenges we face – whether it’s reducing carbon footprints, managing waste, or promoting social responsibility – are too complex to be tackled by individual agencies alone. It’s only through collaboration that we will be able to pool resources, share knowledge, and develop innovative solutions that make a real difference.

The Power 50 Most Sustainable Agencies represents a significant step forward in recognising and promoting how collaboration can work within the industry. They highlight the fact that sustainability is not just about what an individual agency can achieve, but about how we can work together to create a more sustainable future for the entire industry.

How to enter the Power 50 Most Sustainable Agencies 2024-5

The Power 50 Most Sustainable Agencies 2024-5 is a collaboration between event:decision and micebook, with support from Encore Global. Entries are now open, with applications accepted from all UK-based event agencies.

Agencies interested in taking part should prepare to submit detailed documentation of their sustainability practices, including evidence of accreditations and examples of how they are reducing their environmental impact via event:decision.

The deadline for submissions is 8th November 2024, with an opportunity to optimise submissions face to face within the Sustainable Event Show 2024.

Successful agencies will notified and announcements made at micebook Expo in January 2025. For those who may not make the final list, the process will offer valuable insights into where they stand in terms of sustainability and where they can improve.

For more information and to submit your application, access the official Power 50 Most Sustainable Agencies submission area.

Entries OPEN for Power 50 Most Sustainable Agencies UK 2024-5: the benchmark for responsible UK event agencies

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Entries are now open for the event:decision and micebook Power 50 Most Sustainable Agencies, with support from Encore EMEA.

Power 50 Most Sustainable Agencies 2024-5 is now open for entries, marking a unique opportunity for UK-based event agencies to showcase their commitment to sustainability. This definitive list of sustainable UK event agencies will recognise and celebrate the top 50 event agencies that are leading the way in sustainability.

What is the Power 50 Most Sustainable Agencies?

The Power 50 Most Sustainable Agencies is more than just a list – it’s a rigorous, transparent evaluation designed to identify the most sustainable event agencies in the UK. The ranking is based on quantifiable criteria rather than subjectivity, ensuring that only the most qualified agencies make the cut. The list underscores the increasing importance of sustainability in the events industry, a sector that traditionally has faced challenges in reducing its environmental impact and quantifying social benefits. By focusing on measurable practices, the Power 50 seeks to set a benchmark for the industry, encouraging all agencies to step up their sustainability credentials.

What’s involved in the ranking process?

The application process for the Power 50 is comprehensive, ensuring that only the most committed agencies are recognised. Here’s a breakdown of what’s involved:

Company accreditations

Agencies are required to provide evidence of their sustainability credentials, such as ISO 20121 certification, BCorp, Future Fit Business, Planet Mark, Ethical Company Organisation or other relevant accreditations. This stage sets the background for assessing the agency’s overall commitment to sustainability. Accreditations are not just a checkbox; they demonstrate an agency’s adherence to international standards and best practices in business and in sustainable event management.

Event Delivery

This section delves into how agencies implement sustainability across their operations, with a focus on three key areas:

  • Environmental Impact: Agencies must showcase how they minimise their events’ environmental footprint, whether through reducing carbon emissions, managing waste effectively, or sourcing materials sustainably. This includes everything from transportation logistics to the selection of venues and suppliers.
  • Social Responsibility: Beyond environmental considerations, the Power 50 also evaluates an agency’s commitment to social responsibility. This could include fair workforce practices, community engagement, and ensuring diversity and inclusion within the agency and in its supply chain.
  • Governance: Good governance is essential for sustainability. Agencies are assessed on their adherence to best practice, regulations and relevant sector codes and policies.

Why enter the Power 50 Most Sustainable Agencies?

Being listed in the Power 50 is a statement about an agency’s values and its commitment to leading the industry toward a more sustainable future. For clients increasingly prioritising sustainability, being listed in the Power 50 will be a key differentiator. Most Sustainable Agencies also provides agencies with a framework to measure their sustainability practices against the best in the industry. It offers a chance for agencies to continuously improve their practices to meet the evolving standards of sustainability.

The impact of the Power 50

The introduction of the Power 50 Most Sustainable Agencies is a significant step for the UK events industry. It reflects a broader shift towards sustainability, not just as a trend but as a way of doing business. The campaign is expected to drive change across the industry, pushing agencies to innovate and adopt more sustainable practices. The Power 50 will serve as a valuable resource for clients who are seeking partners committed to sustainability. By providing a transparent and rigorous evaluation, the ranking ensures that clients can make informed decisions based on verified sustainability credentials.

How to enter

Entries for the Power 50 Most Sustainable Agencies are now open, with applications accepted from all UK-based event agencies. There is a small entry fee to cover the costs of the evaluation process. Agencies interested in applying should prepare to submit detailed documentation of their sustainability practices, including evidence of accreditations and examples of how they are reducing their environmental impact.

The Power 50 Most Sustainable Agencies 2024-5 is a true collaboration between event:decision and micebook, with support from Encore Global. The deadline for submissions is 8th November 2024, with an opportunity to optimise submissions face to face within the Sustainable Event Show 2024.

Successful agencies will notified and announcements made at micebook Expo in January 2025. For those who may not make the final list, the process will offer valuable insights into where they stand in terms of sustainability and where they can improve.

For more information and to submit your application, access the official Power 50 Most Sustainable Agencies submission area.

Ten ways to build more social value into your events

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The ‘S’ in ESG often gets overlooked as event profs struggle to think of ways to build social value into events.

The environment and governance elements of ESG appear to attract more focus than the social in the world of event planning, but that middle letter is just as important as the other two. Impact: Responsible Event Reviews from event:decision are a fast, simple way to benchmark the sustainable performance of your event, within E, S and G. But, if you’re struggling specifically to think of ways to build social value, here are ten questions that will help you focus on the ‘S’ and build more social value in your events.

#1 Are you taking measures to minimise food waste and distribute unwanted event food?

Organisations can collect and re-distribute many types of event food that would otherwise be placed into waste channels. Food can be redistributed to homeless shelters and local families who are struggling in the area of the event. Please do seek these out or contact your venue or us for advice.

#2 Are you measuring the economic impact to the area local to your event?*

Events can be a great way to bring investment to a local area.  Employing local people to help create the event and spend generated by guests and delegates extending their stay locally all has a positive economic impact. You can quantify this investment, using an online tool if you wish. Contact us for more details.

#3 Are you planning a specific external legacy for your event?

Whilst the central ROI of an event is critical, what happens next is also important. What plans could you have to improve engagement and legacy of this specific event? How about donating items to the community or allowing relevant local organisations or educational establishments access your event? Or even setting up a charitable foundation to continue promoting the ethos and purpose of the event long after it has concluded. Consider getting in touch with Event Cycle who can help identify a local organisation who could be a partner or beneficiary of your legacy planning.

#4 Are you specifically considering Diversity, Equity, Inclusion and Accessibility (DEIA) in relation to your team, your audiences and within your event planning process?

DEIA is a crucial element of the design, delivery and legacy of all events. Contact Diversity Alliance for guidance on how to address this important element of your event from the initiation stage right through to final delivery.

#5 Are you considering including a project related to Corporate Social Responsibility (CSR) within your event live timeline?

Consider contacting the destination’s visitor bureau or your chosen venue for potential CSR projects with which you can build local social benefit associated with your event. Sponsors or Partners may also be keen to align with these initiatives which can add value to the event for them. Or consider Event Cycle which has a network of organisations to reach out to ensure CSR activities are local and relevant to your event and its values.

#6 Does your company have a ‘living wage’ policy for contractors and sub-contractors?

Events often use a series of sub-contractors to deliver. It’s important you ascertain that everyone working on your event is receiving a fair living wage to deliver the event to your satisfaction. Check relevant government or regional information to ensure you are paying a fair local living wage.

#7 Is there any specific provision for your delegates’ physical and mental wellbeing on site?

The mental and physical wellbeing of your guests while attending your event is crucial. For guidance on how to ensure this, contact Stress Matters.

#8 Is there any specific provision for your event delivery team’s physical and mental wellbeing on site?

The mental and physical wellbeing of your own delivery team is just as important as that of your guests and can be overlooked in the drive to put on an event with the highest standards. For guidance on how to ensure this, contact Stress Matters.

#9 Are you specifically incorporating any of the United Nations Sustainable Development Goals (UN SDGs) within your event planning process?

Some events link specifically to one of more of the United Nations Sustainable Development Goals so promote one of more Goals within your event programme. To remind yourself about these, see the UN SDGs

#10 Are you choosing to work with any Social Enterprises to deliver elements of your event?*

There are a good number of social enterprises offering event supply services at price parity. Consider, for example, Connection Crew, who support people who have been affected by homelessness into work by providing training, mentoring and employment opportunities, for any crewing or production needs you may have. (UK only). Or talk to Event Cycle to find organisations in the area around your event.

Impact: Responsible Event Reviews from event:decision are a fast, simple way to benchmark the sustainable performance of your event, within E, S and G. For more details, get in touch.

sustainability in corporate events

Progress on sustainability in events: a corporate perspective

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Recent industry reports reveal a shift in priorities, with sustainability slipping off the immediate corporate agenda.

This change is largely down to budget pressures and the complex decision-making landscape that corporations face. As we reflect on the progress of sustainability in corporate events, it becomes clear that while there are efforts to integrate sustainable practices, significant challenges remain.

Sustainability slipping off the immediate agenda?

Despite the growing awareness and commitment to sustainability, the urgency to implement sustainable practices in corporate events has somewhat waned. The primary reason for this shift is the overarching budget constraints that many corporations are grappling with. As companies navigate the economic uncertainties and tighter budgets, the allocation of resources towards sustainability initiatives often takes a backseat. This is not to say that corporations have completely abandoned their sustainability goals, but that their immediate focus has shifted towards cost-saving measures and financial caution.

The role of corporate decision-making

The responsibility of making sustainable choices in corporate events predominantly falls on the shoulders of the corporations themselves, despite the guidance and recommendations provided by their event agencies. Event agencies play a crucial role in suggesting sustainable practices and highlighting potential benefits, but ultimately, the decision to implement these recommendations rests with their client. This places significant pressure on corporations to balance sustainability with their other business priorities, sometimes leading to compromises.

Benchmarking and policy development phase

Currently, most corporations are in what we see as a phase of sustainability benchmarking and policy development rather than making substantial leaps in sustainability. They are assessing their current practices, identifying areas for improvement, and developing the comprehensive sustainability policies that can be implemented in the future. Benchmarking provides a valuable framework for corporations to measure their sustainability efforts against industry standards and best practices. It also facilitates the identification of gaps and opportunities for improvement, paving the way for more strategic and impactful sustainability initiatives as the economic climate improves.

Challenges in implementing sustainability

The path to achieving sustainability in corporate events requires a reframing of event scope and format, not a re-jig of existing deliverables. Can corporates achieve the same or better ROI with a different mix of in-person & virtual? Should they run more regional events in place of larger prominent global events? There are some great examples of brands achieving both of these. We should support our corporate Eventprof friends in framing this discussion with their stakeholders. After all, many of these discussions are outside the area of expertise of many budget holders. The easy option of on-site and external agency cost-cutting just doesn’t cut the mustard in large-scale sustainability gains.

One challenge is the lack of resources and expertise within corporations to drive sustainable initiatives. While event agencies can provide valuable insights and support, the onus is on corporations to allocate resources and build internal capabilities to manage sustainability. This requires investment in training, hiring sustainability experts, and establishing dedicated teams to oversee their sustainability efforts.

Additionally, there is a notable gap in knowledge and awareness about sustainable practices within the corporate sector. Many corporations are still in the early stages of understanding the full scope of sustainability and its implications for their events. This knowledge gap can hinder the adoption of sustainable practices and slow down progress.

Corporate perspectives on sustainability

Corporates acknowledge the importance of sustainability and express a strong commitment to integrating sustainable practices in their events. However, they also recognise the practical challenges and constraints that they face. For many, the focus is currently on building a strong foundation for future sustainability drives. Corporations are increasingly leveraging benchmarking data to identify best practices and set realistic targets for their sustainability initiatives. This structured approach ensures that when they do implement sustainable practices, they are well-informed and strategically aligned with their overall business objectives.

Strategic initiatives for sustainability

Despite the challenges, there is evidence that corporations are being creative about enhancing sustainability in their events and are open to cost-effective and creative ideas. This graphic shows some recent sustainability ideas which corporates have found effective:

sustainability in corporate events

ICE Corporate Event Planner Research 2024 supported by Cvent

The journey towards sustainability in corporate events is complex. While there has been a shift in immediate priorities due to budget pressures, it is nevertheless the case that corporates remain committed to integrating sustainable practices in the long term. This current phase of benchmarking and policy development is an important step towards achieving this goal. By leveraging data, setting clear goals, and adopting strategic initiatives, companies can navigate the challenges and make meaningful progress in their sustainability journey. As they continue to build a strong foundation for sustainability, the events industry can look forward to a future where sustainable practices are not just an option but a standard.

For more details on how event:decision can help meet your sustainability goals, get in touch.

event:decision at Reset Connect

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event:decision presented at Reset Connect, part of London Climate Action Week.

The AEV (Association of Event Venues), AEO (Association of Event Organisers) and ESSA (Event Suppliers and Services Association) invited event:decision to update members on the State of Sustainability. As part of the Reset Connect show at London ExCel this was an excellent opportunity for Association members to understand and benchmark their organisations in wider event sustainability.

Members also had the opportunity in working groups to define areas of sustainability that the industry performs well, alongside elements that we can work together on to improve. Collated content will be made available to members shortly.

As requested, the deck delivered is here.

For more details on how event:decision can help meet your sustainability goals, get in touch.