Showtime! It’s sustainability show season…

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It’s that time of year, autumn leaves bring sustainability show season to London

As the event industry leans further into a more sustainable future, the final quarter of the year brings with it a series of unmissable exhibitions and conferences focused on event sustainability. This time of year, which we’re dubbing ‘sustainability show season’, is the time for everyone across the industry to come together and exchange ideas and innovations that will lead to more responsible events.

Two upcoming events stand out for us, and we’re pleased to be playing a significant role at both. Here’s our look at what’s coming up.

The Sustainable Events Show

The Sustainable Events Show, on 31st October 2024 at Chicago Booth Conference Centre London, is a must-attend for anyone working in the events industry. With a focus on reducing the environmental impact of events and enhancing social responsibility, the show provides a space for industry leaders to connect, collaborate, and explore new strategies for making events more sustainable.

event:decision will not only be exhibiting at the show but also showcasing our work as part of The Power 50 UK’s Most Sustainable Agencies, the definitive campaign recognising UK agencies at the forefront of sustainability.

Supported primarily by Encore EMEA and also by Wyboston Lakes Resort, The Power 50 highlights those agencies setting benchmarks in sustainability within the events sector. The Sustainable Events Show will offer a unique face-to-face optimisation clinic for all Power50 MSA entrants. Don’t miss the chance to meet with the P50 MSA team at the show to go over your proposals. Please register for the show independently.

As curators of all content sessions, we are also proud to support the Sustainable Events Show by helping to shape the agenda with a wide range of seminars and workshops all focused event sustainability. CEO Matt Grey will be speaking on “How to deliver a responsible event – Carbon is just the start…”, alongside industry experts in a wide variety of fields.

For anyone looking to improve the sustainability credentials of their agency or event, this show will offer an excellent opportunity to meet with sustainability experts, see cutting-edge solutions, and learn how to incorporate more eco-friendly practices into your operations.

More information on how to enter The Power 50 UK’s Most Sustainable Agencies: Power50

Event Sustainability Live

Event Sustainability Live (ESL), taking place 20th & 21st November at ExCeL, London, another key date in the event sustainability calendar. This event focuses on driving real change within the events industry by showcasing sustainable products, services, and innovations, while offering a full programme of educational sessions and networking opportunities for industry professionals.

event:decision is thrilled to be both exhibiting and speaking at ESL. At 12:40 on Wednesday 20th Matt Grey will be speaking on his “Top ten learnings from three years in event sustainability”. After event:decision’s first three years working for 200+ event brands, Matt will be sharing what the team has learned about event sustainability that everyone can benefit from. From the sudden surge of ‘we’re sustainable’ through to ‘how do we really do this?’ ‘what should we be doing?’ and ‘how can we prove it?’. The event industry has been through a lot in the last few years – this talk from Matt is the perfect chance to learn from it all.

Join us at the shows

London’s event sustainability show season offers a fantastic opportunity for professionals across the events industry to deepen their understanding of sustainability, discover new products and services, and network with event profs on the same journey. At both the Sustainable Events Show and Event Sustainability Live, we’ll be showcasing our products and services and are excited, as always, to be contributing to shaping the conversation around sustainability in the events industry. Our involvement at both shows underscores our commitment to helping event professionals move beyond just talking about sustainability and start taking measurable, impactful action.

Take some time out of your busy work schedule and come and see us at The Sustainable Events Show or Event Sustainability Live – or even both. We look forward to seeing you during sustainability show season!

For more information about how event:decision can support all your sustainability goals, please get in touch.

sustainable event materials

Rethinking event materials for a more sustainable future

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Being innovative in sustainable event materials means looking far beyond recycled cardboard.

Dezeen (the world leading architecture and design website) have just published the long list for their sustainability awards and there’s some interesting products in the material innovation shortlist that caught our eye. Some of these new materials are very different to the usual recycled wood frames and cardboard based solutions the events industry have been adopting in some areas. For anyone wanting to show innovation and lead the sustainability field they’re definitely worth checking out.

Here’s our top pick of the most exciting new materials we think show the most potential for events:

Slag

One of the most innovative materials on the Dezeen list to consider is About Slag. Slag is a by-product of industrial processes that is now being transformed into high-performance building materials. Traditionally considered waste, slag has evolved into a sustainable, robust, and aesthetically pleasing option. In Dezeen’s shortlist they are highlighting an experimental project integrating the material into various artisanal and industrial contexts through the use of slag-based glass.

Slag’s ability to be repurposed into a high-strength, fire-resistant material makes it particularly suitable for events requiring strong infrastructure, such as outdoor festivals or trade shows. Its sustainability credentials are further boosted by the fact that using slag reduces the need for newly mined raw materials, significantly lowering the environmental footprint of construction.

For event professionals seeking sustainable event materials that align with eco-conscious values but still offer impressive structural capabilities, slag-based materials could provide an unexpected but highly functional option. Its modern industrial aesthetic is also a perfect fit for events aiming to evoke an urban, cutting-edge vibe.

Other Matter Decals

Sustainability is not only about large-scale materials; even the small details like signage and branding can make a big impact. Other Matter Decals offer an eco-friendly alternative to traditional event graphics and decals, which are often made from petrochemicals.

Made using a patent-pending method from a renewable, non-petrochemical polymer, they are fully recyclable and designed to minimise environmental impact. This means that once the event is over, you can dispose of them without guilt, knowing they won’t contribute to landfill waste. Operating within a closed-loop zero-waste system, Other Matter Decals supports low-energy, decentralised recycling, promoting widespread adoption.

For event professionals, this material could offer an excellent way to make a statement about sustainability while enhancing visual appeal. Whether it’s logos, directional signage, or decorative motifs, decals can be integrated into various event formats – and beyond signage, the manufacturer says they also have potential applications in protective packaging, representing a groundbreaking advancement in renewable plastics.

Acoustic Byssus Core Tile

Good acoustics can be a game-changer in event production, especially in large venues or spaces where sound management is crucial. Acoustic Byssus, a sustainable material derived from mussel beards, is making waves in the world of soundproofing. Traditionally, soundproofing solutions have relied heavily on synthetic foams or fabrics, but Acoustic Byssus offers an eco-friendly alternative without compromising on performance.

The mussel byssus, often referred to as the ‘beard,’ is the inedible part of the mussel that is trimmed off and discarded and has been used in this product, making it 100% renewable, recyclable and biodegradable. This natural material has sound absorption properties, making it perfect for use in conference rooms, exhibition spaces, or any environment where controlling noise levels is critical. In addition to its functional benefits, Acoustic Byssus is also lightweight and visually appealing, offering designers a versatile material that can be integrated into walls, ceilings, or even bespoke installations.

For event professionals aiming to create an immersive experience while minimising environmental impact, Acoustic Byssus could present the perfect combination of sustainability and innovation. Its ability to enhance acoustics in a sustainable way is a strong selling point for eco-conscious planners.

Bio-Block Spiral

Although not ideal for short-term events, Bio Block is an innovative material worth considering for semi-permanent event installations. This building block, made from algae, offers an alternative to blocks made of concrete, a product which accounts for 8% of the world’s annual CO2 emissions, and offers strength and versatility while being entirely biodegradable. It could be ideal for installations that require stability, such as large stages, festival grounds, or even interactive displays that are intended to last weeks or months.

Corn Wall

Corn Wall is an innovative, biodegradable material sourced primarily from the cores of regional (Western Europe) corn cobs, designed to be used as a finishing product for walls, partitions, and other surfaces. For event professionals, Corn Wall offers an eco-friendly alternative for interior wall cladding and covering that may contain harmful chemicals or synthetic components.

One of Corn Wall’s most appealing qualities is its natural aesthetic. The material’s textured finish provides a warm, organic look, perfect for creating inviting spaces. From corporate events to more casual outdoor festivals, Corn Wall can add a touch of nature-inspired design while reinforcing an event’s sustainability message.

TômTex Mushroom Leather

Incorporating sustainability into event furniture and décor is just as important as using eco-friendly construction materials. TômTex Series M, a mushroom-based leather alternative, is a vegan, biodegradable option in sustainable event materials that could be used to create seating or decorative elements at an event. TômTex works with mushroom farmers that use sustainable practices to grow their mushroom and it’s crafted from mushroom chitosan. It’s 100% plant-based, devoid of tanning or coating processes and mimics the look and feel of leather without the need for animal products or synthetic chemicals. At the end of its lifecycle the biomaterial can be recycled or biodegraded naturally.

This innovative material looks to be versatile and durable enough to be used for soft furnishings, upholstery, or even event merchandise like branded bags or giveaways. It could be an excellent choice for event professionals looking to replace traditional leather with an innovative sustainable, cruelty-free option.

LiquidPlant

The aesthetics of an event are largely defined by its colour schemes and finishes, which often rely on paint. Traditional paints, however, are notorious for their high levels of toxic chemicals and volatile organic compounds (VOCs), which can be harmful to both the environment and human health. LiquidPlant, the ‘world’s first 100% plant-based, high-performance topcoat’, offers an environmentally friendly alternative that allows event professionals to achieve vibrant finishes without environmental impact.

Made entirely from renewable plant-based ingredients, LiquidPlant paint is biodegradable and free from harmful chemicals. It’s perfect for use in a wide variety of settings, from exhibition stands to large-scale event decor. Its performance is on par with traditional paints, making it a viable choice for event professionals who want to ensure both sustainability and visual impact.

As the events industry continues to evolve its sustainability initiatives, so too must the drive towards more creativity and innovation in the use of sustainable event materials. The new materials highlighted here offer exciting opportunities for event professionals to embrace sustainability in all aspects of event production and go far beyond some of the existing options currently relied on.

For more inspiration on re-thinking sustainability in events, please get in touch.

sustainability in events event decision

Is collaboration the key to unlocking sustainability in events?

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The impact of collaboration in the events industry can be profound, shaping the way we approach sustainability.

As the Power 50 Most Sustainable Agencies 2024-5 launches, we’re unpacking the difference between mere sponsorships and genuine collaborations to uncover why the latter could be the answer for the future of event sustainability.

Collaboration vs. sponsorship: understanding the difference

Collaboration should not be confused with sponsorships, which are often commercially driven partnerships where the exchange of value is transparent and typically financial. Sponsorships, such as Shell’s involvement with British Cycling or Total Energy’s partnership with the Rugby World Cup, while beneficial for brand exposure, can sometimes lead to negative press, especially if there’s a perceived mismatch between the sponsor’s image and the values of the event. They can bring some benefits of course, but can also create risk.

In contrast, true collaborations are built on shared values and goals rather than just financial incentives. They involve a deeper level of commitment and engagement, where the parties involved – agencies, brand, client – work together to achieve a common purpose, often resulting in significant social and environmental benefits. On a macro-scale, a powerful example of this is Vodafone’s M-Pesa initiative, which, through collaboration with multiple partners, has transformed financial inclusion in developing regions.

Another great illustration of a non-financially driven collaboration was the Jubilee 2000 campaign, a global movement that successfully advocated for debt relief for developing countries. The campaign was not about financial gain but about achieving a significant social impact through a united effort of various stakeholders. It led ultimately, to the cancellation of more than $100 billion of debt owed by 35 of the poorest countries in the world.

Collaboration in the events industry

So, what does this mean for events and how can we harness some of the power of collaboration to work for us in our common sustainability goals? We passionately believe collaboration can be the key in driving sustainability forward for everyone.

Platforms and forums already exist that were established to support corporate and agency leaders in sharing best practices and encouraging more sustainable approaches to event management. Platforms like Event Leaders Exchange, Micebook Nineteen Group and ICE Hub for example, provide spaces for senior industry professionals to collaborate, exchange ideas, and develop strategies that promote sustainability within the sector. And Net Zero Carbon Events and the Power 50 Green Champions both exist to recognise and encourage individual and organisational contributions to further the environmental agenda.

Recognising collaborative efforts in sustainability: The Power 50 Most Sustainable Agencies

Agencies are in a unique position to influence event sustainability outcomes, working with a panel of clients across a range of events.

The Power 50 Most Sustainable Agencies UK 2024-5, launched by event:decision in collaboration with micebook and supported by Encore EMEA demonstrates power of collaboration in sustainability in events a step beyond current initiatives. The annual  campaign was not only conceived in the first place as a result of collaboration between micebook and event:decision, but are also designed to celebrate not just the individual achievements of agencies but also the collaborative efforts within them which drive the industry toward a more sustainable future.

The marking criteria encourage and recognise agencies working together with their partners to achieve their sustainability goals. Whether it’s collaborating with suppliers to reduce carbon footprints, working with venues to implement sustainable practices, or engaging with clients to promote greener events, the Power 50 Most Sustainable Agencies is designed to shine a light on how agencies demonstrate sustainable behaviour internally but also achieve sustainable outcomes for their clients.

There is also a significant activation planned at the upcoming Sustainable Event Show, which is again, a further collaboration. The event will provide a unique opportunity for agencies to meet face-to-face, seek advice on optimising their submissions for the Power 50, and learn from experts in the field. Power 50 entrants will have the chance to engage with partners, explore new supply chain options, and gain valuable knowledge at the Show that can help them improve their sustainability efforts (and entries).

The future of collaboration in event sustainability

As the events industry continues to evolve, the importance and power of collaboration in driving sustainability will only grow. The challenges we face – whether it’s reducing carbon footprints, managing waste, or promoting social responsibility – are too complex to be tackled by individual agencies alone. It’s only through collaboration that we will be able to pool resources, share knowledge, and develop innovative solutions that make a real difference.

The Power 50 Most Sustainable Agencies represents a significant step forward in recognising and promoting how collaboration can work within the industry. They highlight the fact that sustainability is not just about what an individual agency can achieve, but about how we can work together to create a more sustainable future for the entire industry.

How to enter the Power 50 Most Sustainable Agencies 2024-5

The Power 50 Most Sustainable Agencies 2024-5 is a collaboration between event:decision and micebook, with support from Encore Global. Entries are now open, with applications accepted from all UK-based event agencies.

Agencies interested in taking part should prepare to submit detailed documentation of their sustainability practices, including evidence of accreditations and examples of how they are reducing their environmental impact via event:decision.

The deadline for submissions is 8th November 2024, with an opportunity to optimise submissions face to face within the Sustainable Event Show 2024.

Successful agencies will notified and announcements made at micebook Expo in January 2025. For those who may not make the final list, the process will offer valuable insights into where they stand in terms of sustainability and where they can improve.

For more information and to submit your application, access the official Power 50 Most Sustainable Agencies submission area.

Entries OPEN for Power 50 Most Sustainable Agencies UK 2024-5: the benchmark for responsible UK event agencies

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Entries are now open for the event:decision and micebook Power 50 Most Sustainable Agencies, with support from Encore EMEA.

Power 50 Most Sustainable Agencies 2024-5 is now open for entries, marking a unique opportunity for UK-based event agencies to showcase their commitment to sustainability. This definitive list of sustainable UK event agencies will recognise and celebrate the top 50 event agencies that are leading the way in sustainability.

What is the Power 50 Most Sustainable Agencies?

The Power 50 Most Sustainable Agencies is more than just a list – it’s a rigorous, transparent evaluation designed to identify the most sustainable event agencies in the UK. The ranking is based on quantifiable criteria rather than subjectivity, ensuring that only the most qualified agencies make the cut. The list underscores the increasing importance of sustainability in the events industry, a sector that traditionally has faced challenges in reducing its environmental impact and quantifying social benefits. By focusing on measurable practices, the Power 50 seeks to set a benchmark for the industry, encouraging all agencies to step up their sustainability credentials.

What’s involved in the ranking process?

The application process for the Power 50 is comprehensive, ensuring that only the most committed agencies are recognised. Here’s a breakdown of what’s involved:

Company accreditations

Agencies are required to provide evidence of their sustainability credentials, such as ISO 20121 certification, BCorp, Future Fit Business, Planet Mark, Ethical Company Organisation or other relevant accreditations. This stage sets the background for assessing the agency’s overall commitment to sustainability. Accreditations are not just a checkbox; they demonstrate an agency’s adherence to international standards and best practices in business and in sustainable event management.

Event Delivery

This section delves into how agencies implement sustainability across their operations, with a focus on three key areas:

  • Environmental Impact: Agencies must showcase how they minimise their events’ environmental footprint, whether through reducing carbon emissions, managing waste effectively, or sourcing materials sustainably. This includes everything from transportation logistics to the selection of venues and suppliers.
  • Social Responsibility: Beyond environmental considerations, the Power 50 also evaluates an agency’s commitment to social responsibility. This could include fair workforce practices, community engagement, and ensuring diversity and inclusion within the agency and in its supply chain.
  • Governance: Good governance is essential for sustainability. Agencies are assessed on their adherence to best practice, regulations and relevant sector codes and policies.

Why enter the Power 50 Most Sustainable Agencies?

Being listed in the Power 50 is a statement about an agency’s values and its commitment to leading the industry toward a more sustainable future. For clients increasingly prioritising sustainability, being listed in the Power 50 will be a key differentiator. Most Sustainable Agencies also provides agencies with a framework to measure their sustainability practices against the best in the industry. It offers a chance for agencies to continuously improve their practices to meet the evolving standards of sustainability.

The impact of the Power 50

The introduction of the Power 50 Most Sustainable Agencies is a significant step for the UK events industry. It reflects a broader shift towards sustainability, not just as a trend but as a way of doing business. The campaign is expected to drive change across the industry, pushing agencies to innovate and adopt more sustainable practices. The Power 50 will serve as a valuable resource for clients who are seeking partners committed to sustainability. By providing a transparent and rigorous evaluation, the ranking ensures that clients can make informed decisions based on verified sustainability credentials.

How to enter

Entries for the Power 50 Most Sustainable Agencies are now open, with applications accepted from all UK-based event agencies. There is a small entry fee to cover the costs of the evaluation process. Agencies interested in applying should prepare to submit detailed documentation of their sustainability practices, including evidence of accreditations and examples of how they are reducing their environmental impact.

The Power 50 Most Sustainable Agencies 2024-5 is a true collaboration between event:decision and micebook, with support from Encore Global. The deadline for submissions is 8th November 2024, with an opportunity to optimise submissions face to face within the Sustainable Event Show 2024.

Successful agencies will notified and announcements made at micebook Expo in January 2025. For those who may not make the final list, the process will offer valuable insights into where they stand in terms of sustainability and where they can improve.

For more information and to submit your application, access the official Power 50 Most Sustainable Agencies submission area.

Ten ways to build more social value into your events

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The ‘S’ in ESG often gets overlooked as event profs struggle to think of ways to build social value into events.

The environment and governance elements of ESG appear to attract more focus than the social in the world of event planning, but that middle letter is just as important as the other two. Impact: Responsible Event Reviews from event:decision are a fast, simple way to benchmark the sustainable performance of your event, within E, S and G. But, if you’re struggling specifically to think of ways to build social value, here are ten questions that will help you focus on the ‘S’ and build more social value in your events.

#1 Are you taking measures to minimise food waste and distribute unwanted event food?

Organisations can collect and re-distribute many types of event food that would otherwise be placed into waste channels. Food can be redistributed to homeless shelters and local families who are struggling in the area of the event. Please do seek these out or contact your venue or us for advice.

#2 Are you measuring the economic impact to the area local to your event?*

Events can be a great way to bring investment to a local area.  Employing local people to help create the event and spend generated by guests and delegates extending their stay locally all has a positive economic impact. You can quantify this investment, using an online tool if you wish. Contact us for more details.

#3 Are you planning a specific external legacy for your event?

Whilst the central ROI of an event is critical, what happens next is also important. What plans could you have to improve engagement and legacy of this specific event? How about donating items to the community or allowing relevant local organisations or educational establishments access your event? Or even setting up a charitable foundation to continue promoting the ethos and purpose of the event long after it has concluded. Consider getting in touch with Event Cycle who can help identify a local organisation who could be a partner or beneficiary of your legacy planning.

#4 Are you specifically considering Diversity, Equity, Inclusion and Accessibility (DEIA) in relation to your team, your audiences and within your event planning process?

DEIA is a crucial element of the design, delivery and legacy of all events. Contact Diversity Alliance for guidance on how to address this important element of your event from the initiation stage right through to final delivery.

#5 Are you considering including a project related to Corporate Social Responsibility (CSR) within your event live timeline?

Consider contacting the destination’s visitor bureau or your chosen venue for potential CSR projects with which you can build local social benefit associated with your event. Sponsors or Partners may also be keen to align with these initiatives which can add value to the event for them. Or consider Event Cycle which has a network of organisations to reach out to ensure CSR activities are local and relevant to your event and its values.

#6 Does your company have a ‘living wage’ policy for contractors and sub-contractors?

Events often use a series of sub-contractors to deliver. It’s important you ascertain that everyone working on your event is receiving a fair living wage to deliver the event to your satisfaction. Check relevant government or regional information to ensure you are paying a fair local living wage.

#7 Is there any specific provision for your delegates’ physical and mental wellbeing on site?

The mental and physical wellbeing of your guests while attending your event is crucial. For guidance on how to ensure this, contact Stress Matters.

#8 Is there any specific provision for your event delivery team’s physical and mental wellbeing on site?

The mental and physical wellbeing of your own delivery team is just as important as that of your guests and can be overlooked in the drive to put on an event with the highest standards. For guidance on how to ensure this, contact Stress Matters.

#9 Are you specifically incorporating any of the United Nations Sustainable Development Goals (UN SDGs) within your event planning process?

Some events link specifically to one of more of the United Nations Sustainable Development Goals so promote one of more Goals within your event programme. To remind yourself about these, see the UN SDGs

#10 Are you choosing to work with any Social Enterprises to deliver elements of your event?*

There are a good number of social enterprises offering event supply services at price parity. Consider, for example, Connection Crew, who support people who have been affected by homelessness into work by providing training, mentoring and employment opportunities, for any crewing or production needs you may have. (UK only). Or talk to Event Cycle to find organisations in the area around your event.

Impact: Responsible Event Reviews from event:decision are a fast, simple way to benchmark the sustainable performance of your event, within E, S and G. For more details, get in touch.

sustainability in corporate events

Progress on sustainability in events: a corporate perspective

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Recent industry reports reveal a shift in priorities, with sustainability slipping off the immediate corporate agenda.

This change is largely down to budget pressures and the complex decision-making landscape that corporations face. As we reflect on the progress of sustainability in corporate events, it becomes clear that while there are efforts to integrate sustainable practices, significant challenges remain.

Sustainability slipping off the immediate agenda?

Despite the growing awareness and commitment to sustainability, the urgency to implement sustainable practices in corporate events has somewhat waned. The primary reason for this shift is the overarching budget constraints that many corporations are grappling with. As companies navigate the economic uncertainties and tighter budgets, the allocation of resources towards sustainability initiatives often takes a backseat. This is not to say that corporations have completely abandoned their sustainability goals, but that their immediate focus has shifted towards cost-saving measures and financial caution.

The role of corporate decision-making

The responsibility of making sustainable choices in corporate events predominantly falls on the shoulders of the corporations themselves, despite the guidance and recommendations provided by their event agencies. Event agencies play a crucial role in suggesting sustainable practices and highlighting potential benefits, but ultimately, the decision to implement these recommendations rests with their client. This places significant pressure on corporations to balance sustainability with their other business priorities, sometimes leading to compromises.

Benchmarking and policy development phase

Currently, most corporations are in what we see as a phase of sustainability benchmarking and policy development rather than making substantial leaps in sustainability. They are assessing their current practices, identifying areas for improvement, and developing the comprehensive sustainability policies that can be implemented in the future. Benchmarking provides a valuable framework for corporations to measure their sustainability efforts against industry standards and best practices. It also facilitates the identification of gaps and opportunities for improvement, paving the way for more strategic and impactful sustainability initiatives as the economic climate improves.

Challenges in implementing sustainability

The path to achieving sustainability in corporate events requires a reframing of event scope and format, not a re-jig of existing deliverables. Can corporates achieve the same or better ROI with a different mix of in-person & virtual? Should they run more regional events in place of larger prominent global events? There are some great examples of brands achieving both of these. We should support our corporate Eventprof friends in framing this discussion with their stakeholders. After all, many of these discussions are outside the area of expertise of many budget holders. The easy option of on-site and external agency cost-cutting just doesn’t cut the mustard in large-scale sustainability gains.

One challenge is the lack of resources and expertise within corporations to drive sustainable initiatives. While event agencies can provide valuable insights and support, the onus is on corporations to allocate resources and build internal capabilities to manage sustainability. This requires investment in training, hiring sustainability experts, and establishing dedicated teams to oversee their sustainability efforts.

Additionally, there is a notable gap in knowledge and awareness about sustainable practices within the corporate sector. Many corporations are still in the early stages of understanding the full scope of sustainability and its implications for their events. This knowledge gap can hinder the adoption of sustainable practices and slow down progress.

Corporate perspectives on sustainability

Corporates acknowledge the importance of sustainability and express a strong commitment to integrating sustainable practices in their events. However, they also recognise the practical challenges and constraints that they face. For many, the focus is currently on building a strong foundation for future sustainability drives. Corporations are increasingly leveraging benchmarking data to identify best practices and set realistic targets for their sustainability initiatives. This structured approach ensures that when they do implement sustainable practices, they are well-informed and strategically aligned with their overall business objectives.

Strategic initiatives for sustainability

Despite the challenges, there is evidence that corporations are being creative about enhancing sustainability in their events and are open to cost-effective and creative ideas. This graphic shows some recent sustainability ideas which corporates have found effective:

sustainability in corporate events

ICE Corporate Event Planner Research 2024 supported by Cvent

The journey towards sustainability in corporate events is complex. While there has been a shift in immediate priorities due to budget pressures, it is nevertheless the case that corporates remain committed to integrating sustainable practices in the long term. This current phase of benchmarking and policy development is an important step towards achieving this goal. By leveraging data, setting clear goals, and adopting strategic initiatives, companies can navigate the challenges and make meaningful progress in their sustainability journey. As they continue to build a strong foundation for sustainability, the events industry can look forward to a future where sustainable practices are not just an option but a standard.

For more details on how event:decision can help meet your sustainability goals, get in touch.

event:decision at Reset Connect

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event:decision presented at Reset Connect, part of London Climate Action Week.

The AEV (Association of Event Venues), AEO (Association of Event Organisers) and ESSA (Event Suppliers and Services Association) invited event:decision to update members on the State of Sustainability. As part of the Reset Connect show at London ExCel this was an excellent opportunity for Association members to understand and benchmark their organisations in wider event sustainability.

Members also had the opportunity in working groups to define areas of sustainability that the industry performs well, alongside elements that we can work together on to improve. Collated content will be made available to members shortly.

As requested, the deck delivered is here.

For more details on how event:decision can help meet your sustainability goals, get in touch.

Groundbreaking partnership in event sustainability announced

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Groundbreaking partnership between event:decision and the travel demand management platform You.Smart.Thing.

The collaboration will provide event organisers with the tools to facilitate personalised low-carbon journeys for event delegates, nudging them towards net-zero travel, and integrating comprehensive planning, delivery, and tracking of event environmental impacts.

Addressing the sustainability challenge of event travel

One of the most challenging aspects of event sustainability has traditionally been the accurate reporting and mitigation of travel impacts associated with delegate and visitor journeys. The sustainable event travel partnership between event:decision and You.Smart.Thing specifically addresses this issue within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. Our new solution allows both B2B and B2C event planners to seamlessly include their audience’s travel patterns and the corresponding environmental impact in their sustainability reports, achieving an unprecedented level of accuracy through event:decisions’s Track reporting tool.

Innovative integration for sustainable travel

The integration of You.Smart.Thing’s platform into Track represents a significant advancement in the measurement and management of event travel impacts. Every Track report can now incorporate sustainable door-to-door travel planning powered by You.Smart.Thing. This global system recommends personalised low-carbon journey options, records mode choices, accounts for multimodal routes, and curates a visitor experience that encourages sustainable travel behaviours. With over 200 event brands already utilising event:decision’s  Track reporting service, this enhancement will enable event organisers to better understand and mitigate their events’ travel impacts.

Our commitment to sustainable event planning

Both partners are dedicated to providing formalised processes for planning, delivering, and tracking the environmental impacts of events. Matt Grey, Director at event:decision said:

“Whilst we’re delighted to be recognised as market leaders in event impact measurement and mitigation, automatically adding the capabilities of ‘You.Smart.Thing.’ into Track reporting takes our service to a completely new level. Now organisers of events, conferences, congresses, and exhibitions can both measure visitor travel impact and start to nudge visitors onto more sustainable modes of transport.”

Chris Thompson, CEO at You.Smart.Thing, added

“Partnering with event:decision is an important way for us to extend our commitment and reach into the corporate and agency-led market. We know that our large event and public sector clients already benefit hugely from our sustainable travel planning platform. We’re delighted to be able to bring this unique new product to the MICE market alongside event:decision.”

Case Study: The Commonwealth Games in Birmingham

An excellent example of the effectiveness of You.Smart.Thing’s platform was seen in the Commonwealth Games held in Birmingham. The platform played a crucial role in managing the travel demand and ensuring that the event’s transportation logistics were as sustainable as possible.

During the Games, You.Smart.Thing provided tailored travel advice to attendees, offering multimodal journey options that prioritised low-carbon transport methods. This included public transport, walking, cycling, and shared mobility services. The platform’s ability to provide real-time updates and personalised recommendations helped reduce the overall carbon footprint of the event.

Moreover, the data collected during the event enabled organisers to gain deep insights into travel behaviours and the effectiveness of various interventions. This data was invaluable in planning for future events, ensuring that sustainable travel options could be optimised and more widely adopted.

Enhancing the MICE sector

We expect the integration of You.Smart.Thing’s platform into our services to have a substantial impact on the MICE sector. By automating the measurement of audience travel patterns and their environmental impacts, event organisers can make more informed decisions that align with sustainability goals. This integration not only simplifies the process of collecting and analysing travel data but also provides actionable insights that can lead to tangible reductions in carbon emissions.

This sustainable event travel partnership sets a new standard for sustainability in events. As more event organisers adopt these advanced tools, the collective impact on reducing carbon emissions could be significant. The collaboration highlights the importance of innovation and cooperation in addressing global sustainability challenges.

For more details on how event:decision can help meet your sustainability goals, get in touch.

the Power 50 Most Sustainable Agencies UK

Power 50 Most Sustainable Agencies UK Launches

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event:decision and micebook bring you the Power 50 Most Sustainable Agencies UK, the top 50 most sustainable event agencies in the UK market.

A new partnership between event:decision and micebook to create the Power 50 Most Sustainable Agencies, UK recognises the increasing importance of sustainability in the events industry. By highlighting agencies that excel, the Power 50 Most Sustainable Agencies, UK will not only reward those who are leading the way, but also set the benchmark for others to aspire to.

Clients are more than ever before seeking to collaborate with agencies and third-party suppliers that demonstrate strong sustainability credentials, given the intense pressure they are under to meet ambitious published carbon reduction targets. The events industry is a significant contributor to carbon emissions, given the travel, logistics, accommodation and waste often involved. So, ESG (Environmental, Social Governance) credentials and capabilities have become essential parts of the event buying decision-making process. As a result, our sector has seen a growing push towards more sustainable practices, including the use of renewable energy, waste reduction strategies, and sustainable travel initiatives.

Agencies that succeed in these areas not only help mitigate their own environmental impact but also meet the increasing demand from their clients for more responsible event solutions. But, sustainability in events goes beyond environmental considerations. It also encompasses social and economic dimensions, such as ensuring fair working practices, supporting local communities, and promoting inclusivity and diversity. Agencies that adopt a holistic approach to sustainability are likely to be more successful in the long term, as they address the full spectrum of ESG criteria.

The Power 50 Most Sustainable Agencies, UK will identify and celebrate UK event agencies that exemplify sustainability in their internal business practices as well as demonstrating an ability to deliver sustainable outcomes for events. Unlike subjective assessments, the ranking will be based on pre-published credentials, ensuring a qualified, scored, and benchmarked list of top performers in sustainability. It will highlight real capabilities and tangible proof points for responsible events.

“We anticipate great engagement from the agency community, many of whom are already working very hard to understand and deliver more sustainably across a wide range of events. Whether full-service agencies, event management, build & production, logistics, experiential, destination management companies, incentive houses, sporting agencies, venue-sourcing, exhibition design & build, or creative production, those who can provide proof points of sustainable event-business practice will now have the chance to demonstrate this publicly.”

Matt Grey, event:decision

The Power 50 Most Sustainable Agencies is open to all UK-based event agencies, with a small entry fee.  As the formal launch approaches in mid-Jul, agencies across the UK are encouraged to prepare applications and showcase their sustainability credentials. It’s an ideal opportunity for event agencies to gain recognition for their efforts and to inspire others within the industry to adopt more sustainable practices.

“Building on the already successful series of events with a sustainable focus, including micebook Ventures and Power 50 Green Champions in 2024, we are delighted to partner with event:decision for the Power 50 Most Sustainable Agencies UK. This list will feature the most sustainable event agencies in the UK, with plans to expand to a wider geography in 2025-6.”

Chetan Shah, CEO & Founder of micebook

Looking ahead, the expansion of the Power 50 Most Sustainable Agencies to a wider geography in 2026 reflects the global nature of the sustainability challenge. As the world continues to grapple with the impacts of climate change, initiatives such as the Power 50 Most Sustainable Agencies play a crucial role in driving change and encouraging the adoption of more sustainable practices.

As Matt Grey neatly put it, this is a chance for agencies to publicly demonstrate their commitment to sustainability and to contribute to a more sustainable future for the events industry.

Applications are set to open next month, so register your interest now.

And for more details on how event:decision can help meet your sustainability goals, get in touch.

Event Sustainability Heroes: Anna Peters at Evolve Events

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Introducing one of our favourite event sustainability heroes

We’re continuing our series in 2024 with a chat with Anna Peters, Creative Director at Evolve Events, a Micebook Power 50 Green Champion and a passionate advocate of sustainable travel in events.

Q: How did you first became interested in sustainability?

“You know, events are all about bringing people together, but with climate change becoming increasingly visible, the pressure’s on for the event industry to step up its game. As sustainability transforms from a ‘nice-to-have’ to a ‘need-to-have’, clients are seeking deeper commitments from event planners, venues and destinations. It’s no longer sufficient to say, ‘We’re eliminating straws’ or ‘We only wash towels only upon request’.

Our clients are requesting eco-friendly event setups, looking to us to create events that are not only sustainable-focussed and align with their values but where the impact of hosting the event can be measured, and with the Corporate Sustainability Reporting Directive taking effect this is set to increase. Sure, we can we advise them on which venue prioritise sustainability or how to incorporate sustainable menu options, all of which are super important, but it was when I discovered that travel can rack up a whopping 78% of an event’s emissions, I realised that taking responsibility for the door-to-door aspect of an event is where we can really make a huge difference.

More and more, event attendees are starting to question if they can justify travel to events in a climate crisis. The simple answer? Yes, we can. The ascent of AI and the era of remote work exemplify why fostering real-life connections has never been more crucial. But to meet carbon targets, those frequent flyers among us must take to the skies a bit less.

Here’s a fact that really hit home for me: transporting delegates by plane on average pumps out 258grams of CO2 per passenger mile but this can be reduced to 14grams if you switch to rail. So, over the last couple of years, we’ve started recommending and adopting train travel for European events, and it’s been eye-opening. The eco-friendly benefits are undeniable, but what’s really caught us off guard are the additional benefits that come with train travel.

The journey is no longer just a means of transportation; it becomes an integral part of the event experience, adding a touch of adventure and sustainability to the mix.”

Q: What sustainable habits are important to you?

“At Evolve we’ve been partnering with Eurostar, taking groups to European events and we’ve seen just how trips-by-train enable deeper connections, fun adventures and more authentic experiences before even arriving onsite. It’s great to be able to bring teams together from the get-go; exclusive carriage hire in particular is a brilliant way to get everyone together over onboard activations.

We need to bring terms like ‘compassionate travel’ and ‘positive impact’ into our planning of events, choosing to host in destinations and venues where benefits and revenues trickle into local communities and economies, leaving behind a positive legacy.   

Beyond the environmental impact, train travel facilitates unique connections. The gentle sway of wheels on tracks encourages interactions that just don’t happen at 30,000 feet. Comfort also becomes a revelation – stretching out and relishing scenic beauty adds relaxation to the journey.”

Q: Have you any tips or tricks for living a more sustainable lifestyle that you’d recommend for others?

“So when it comes to sustainable travel, my big tip is to change your mindset about the use of time. Flights may seem quicker, but when you factor in all the waiting at the airport, well they’re often not that much faster than hopping on a train. Plus train stations are usually smack bang in the city centre, cutting down on transfer time. Pro-tip: look for hotels and venues that are near the train station to aid a seamless transition for your delegates from travel to chill mode.

It’s also about how you spend your time. Waiting at an airport can be stressful and flying can be uncomfortable. On the train, you can get up and walk around whenever you want. There’s wifi enabling you to work but you can also relax and unwind. We all live in a busy world, so slow travel is an investment in wellbeing. Taking the train is a great way to ensure everyone arrives relaxed and recharged, ready for the event.

Slow travel isn’t just about getting from A to B, it’s about savouring the journey. Instead of rushing for that onward connection, why not seize the opportunity to pause and share a memorable moment in the country you’re travelling through? Imagine sipping Belgian Beers at the Grand Place in Brussels or indulging in classic Crepes Suzette at the iconic Le Train Bleu in Paris. These moments aren’t just about grabbing a bite to eat, they’re about creating shred experiences that deepen connections and leave lasting impressions.

At Evolve we’re often asked to talk about the importance of sustainable travel within the events industry. However, it’s equally important to consider how to facilitate any sustainable choices in our personal lives. That’s why at Evolve Events, we’re proud to be one of the first 100 companies to become a Climate Perks employer, empowering sustainable travel choices for our team by providing additional time off for holidaying via coach, train, or ferry instead of flying. It’s really easy to sign up and it would be great to see more event companies join us.”

Q: Are there any new areas of focus you might have for your sustainable habits looking forward to 2024?

“Looking ahead, we’re thrilled about the growing momentum behind sustainable travel practices, with corporate travel policies starting to promote shifts from air to rail and we’re seeing this reflected with the sizes of groups travelling to and from the UK to Europe for events increasing. It exciting to see the MICE industry starting to embrace tågskryt (the Swiss word for train-bragging).

But it’s not just about the environmental concerns anymore, clients are also prioritising the social aspects of sustainability. This year promises a shift towards more meaningful events, focusing on genuine connections and authentic encounters. It’s all about exploring ‘off-the-beaten-track’ destinations which not only reduces over tourism and ensures revenue goes into local communities, but also satisfying our craving for unique experiences.

At Evolve, we’re excited to be collaborating later this year with a number of European partners shining a light on sustainable destinations; expect insider tips on eco-conscious accommodation & venues, authentic local experiences, wellness retreats and of course sustainable travel adventures to help others crafting sustainable European events.”

With big thanks to Anna for talking to us about her passion for sustainable travel. If any of you would like to find out more about how we could work with you to achieve all your event sustainability and ESG goals in 2024, get in touch.